L'Oréal - Performance Manager (Luxe)

L'Oréal; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global beauty company is seeking a Media, Performance and Partnerships Manager to optimize its Luxe Division's consumer engagement strategies. This role involves building and analyzing the consumer journey, tracking key performance metrics, and collaborating with cross-functional teams to enhance brand presence. Candidates should have over 6 years of experience in media or performance marketing, ideally within the beauty or luxury sectors, and possess strong analytical skills. Join us in making a significant impact in the beauty industry!

Benefits

Competitive salary

Bonus scheme

Comprehensive benefits package

Opportunities for professional development

Qualifications

• 6+ years of experience in a media or performance marketing role, preferably in the beauty industry.
• Experience with Consumer Packaged Goods (CPG) brands is highly desirable.
• Proficient in tracking and reporting key performance metrics.

Responsibilities

• Manage and optimize omnichannel consumer engagement strategies.
• Track performance metrics across online and offline channels.
• Lead and mentor the consumer engagement team.

Skills

Analytical mindset

Strong understanding of media & performance marketing

Project management

Consumer behavior analysis

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

Company Overview

At L'Oréal, we believe in beauty for all.

As the world leader in beauty, we are constantly innovating and pushing boundaries to create exceptional products and experiences for consumers globally.

Our dynamic and diverse teams thrive on creativity, passion, and commitment to excellence, striving to shape the future of beauty through cutting-edge digital initiatives.

Joining L'Oréal means becoming part of a company that values growth, learning, and making a significant impact in a fast-paced, ever-evolving industry.

Lead The Omnichannel Charge

Are you a passionate and media-savvy individual with a deep understanding of the Luxury consumer?

Do you thrive in a fast-paced environment, excel at project management, and possess a keen eye for detail?

If so, we are looking for you!

As a Media, Performance and Partnerships Manager for L'Oréal LLD, you will play a crucial role in elevating our brands' omnichannel presence, ensuring a seamless and engaging experience for our customers whilst ensuring our brands show up relevant in culture.

You will drive growth and market share for the Luxe Division within the country by maximizing return on investment (ROI) and brand equity through data-driven optimisation of the consumer journey across all online and offline touchpoints.

A Day in the Life

Performance Management

Build the overall view on consumer journey and end-to-end related KPIs (for projects, campaigns, etc.) based on Global guidelines and Zone framing, and support CMO in defining local consumer journey strategy.

Synthesize findings from consumer behaviour analysis to inform relevant stakeholders to fine-tune consumer engagement strategies.

Steer O+O performance across all touchpoints, leveraging KPIs defined by Zone.

Generate insights for CMO, CGO and BU teams through focused analysis of the consumer journey (e.g., winning activation models, issues in PoS performance).

Collaborate with Marketing, Consumer Engagement, Online and Retail teams to translate insights into tangible action plans.

Track KPIs by channel and campaign to ensure division's objectives are met on KPIs such as reach, engagement, conversion rate and ROI across the different channels.

Assess offline retail activations and ensure their effectiveness in driving consumer engagement and sales.

Monitor and measure performance of online and offline activations.

Consumer Insights and Cultural Platforms

Work closely with CDMO, Digital Manager & Media Agency to identify optimisation opportunities for future media investments based on historical performance.

Perform ad-hoc analysis on consumer trends, purchase behaviour and competitive benchmark providing insights and areas of improvement.

Act as a data-driven voice in strategy meetings using performance insights to improve consumer engagement tactics and media allocations.

Ensure accurate data collection across online and offline channels for comprehensive analysis in strong partnership with corporate data team in charge of the data ecosystem.

Mentor and lead the frame for in-culture partnerships placing our brands firmly in culture.

Budget Optimisation & Resource Allocation

Consolidate and manage spend allocation recommendations across Media, A&I, Content, and Lifecycle Marketing, optimising the divisional budget for maximum ROI and impact, including multi-brand campaign budget oversight.

Performance Monitoring

Monitor, analyse, and report on the performance of all consumer engagement campaigns, providing actionable insights and optimising strategies to maximise ROI and achieve business objectives, including demonstrating the impact of A&I initiatives.

Lead, develop, Mentor the consumer engagement team

Mentor the consumer engagement team, fostering collaboration with internal and external stakeholders to drive innovation and ensure alignment on data-driven practices.

Achieve specific rankings for L'Oréal Luxe brands within the division.

Professional & Technical Competencies Required

Bachelor's Degree in Marketing, Communications, Digital Media, or a related field is required.

Experience with CPG brands is highly desirable.

Digital Native : 6+ years of experience in a media or performance marketing role, with a proven track record of success in either the beauty industry or across premium brands.

A strong understanding of media & performance marketing best practices and a passion for the latest digital and culture trends is essential.

Analytical Mindset :

Strong analytical skills with the ability to track, measure, and report on key metrics.

Proficiency in Google Analytics or other web analytics tools is essential.

Key Counterparts

• Operational Marketing teams (BU)
• Key Account teams (CGO)
• Online Shopper Excellence teams (CMO)
• Retail Design & Merchandising teams (CMO)
• Digital and Consumer Insights teams (CDMO)
• Media and Advocacy Agencies (External)

What We Offer

A challenging and rewarding role within the world's leading beauty company, specifically in its prestigious Luxe Division.

Opportunity to work with iconic luxury brands and shape their presence in key online and retail channels.

Competitive salary, bonus scheme, and comprehensive benefits package.

Extensive opportunities for professional development and career growth within a global organisation.

To Apply

Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this Performance Manager role within our Luxe Division.

Closing Date : 11 December