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Instructional Designer - Creative Content

TalentPop App

Pietermaritzburg

Remote

ZAR 60 000 - 80 000

Full time

Today

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Job summary

A leading e-commerce training provider is looking for an experienced Instructional Designer - Creative Content. In this role, you will develop and implement comprehensive instructional strategies for training creative talent in generating conversion-driven media. The position offers flexibility with a competitive salary, performance bonuses, and opportunities for professional growth. Ideal candidates will have extensive experience in instructional design, a solid grasp of e-commerce metrics, and excellent communication skills.

Benefits

Top-tier compensation

Full remote flexibility

Generous growth investment

Comprehensive health coverage/stipend

Qualifications

Proven experience in Instructional Design with a focus on E-commerce.
Exceptional ability to create high-quality short-form video content.
Expertise in using professional authoring tools.

Responsibilities

Lead the creation of instructional design blueprints.
Develop engaging, blended learning content.
Implement data-driven evaluation strategies.

Skills

Instructional Design & Theory

Content Creation Proficiency

Technical ID Fluency

E-commerce & Metrics Alignment

Virtual Coaching & Communication

Education

2+ Years of formal experience in Corporate L&D

Expert command of adult learning theory

Tools

Articulate 360

Adobe Captivate

Instructional Designer - Creative Content

2 days ago Be among the first 25 applicants

Instructional Designer - Creative Content: Mastering E-commerce Training at TalentPop

The Role

TalentPop is the trusted strategic partner for the world's fastest-growing E-commerce and Direct-to-Consumer (DTC) brands. We are pioneers in engineering high-performance creative teams that deliver measurable client ROI.

We are seeking a high-impact Instructional Designer - Creative Content to own the learning strategy for our global creative talent pipeline. Your mission is to apply rigorous instructional design methodologies to the dynamic, high-stakes world of paid social media content (TikTok, Instagram Reels, etc.).

This role requires a unique blend of instructional design expertise, deep creative content strategy knowledge, and a commitment to measurable learning outcomes. You will design, develop, and evaluate the programs that ensure our talent is the industry's elite force in conversion-driven media creation.

If you are ready to design the training that powers E-commerce success, this is your next career step.

Your Core Mandate: Full-Cycle Instructional Design Ownership

You will lead the creation of a world-class L&D ecosystem, ensuring our creative talent is proficient in generating media that drives tangible metrics like Click-Through Rate (CTR) and Conversion Rate (CVR).

I. Curriculum Analysis & Design

Performance Needs Assessment: Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps related to modern E-commerce creative best practices.
Design Blueprints: Own the instructional design process (ADDIE) from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project-based learning simulations.
Objective-Driven Learning: Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes (e.g., increased ad creative quality score).

Focus Areas: Short-Form Video production, Conversion-Focused Graphic Design, and adherence to platform-specific algorithm rules and technical specifications.

II. Development & Production

Blended Learning Content: Develop and deploy engaging, scalable content across multiple modalities:
- Interactive E-Learning Modules: Utilize authoring tools (e.g., Articulate Rise/Storyline) for foundational theory and process training.
- Scenario-Based Training: Create realistic, challenging project briefs simulating client work.
- Video Tutorials & Demos: Script, record, and edit high-quality tutorials demonstrating mastery of key creative software: Canva Pro, CapCut, Adobe Express, and Meta Business Suite.
Certification & Assessment: Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients.

III. Implementation, Evaluation & Iteration

Virtual Facilitation: Lead engaging virtual workshops and hands‑on training sessions, acting as the primary Subject Matter Expert (SME) for creative quality and technical excellence.
Data-Driven Evaluation: Implement a comprehensive evaluation strategy (including Kirkpatrick’s Levels) to track the effectiveness of training materials against business performance metrics (e.g., tracking the CVR of trained vs. untrained teams).
Agile Updates: Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance.

What We Require: The Skillset for this ID Role

We need a proven Instructional Designer who is also an expert in the mechanics of high-performing digital content.

Expertise Area Non‑Negotiable Requirement Instructional Design & Theory: 2+ Years of formal experience (Corporate L&D/Talent Development). Expert command of adult learning theory and full‑cycle ID methodologies (ADDIE, SAM, etc.).

Content Creation Proficiency: Exceptional, demonstrated ability to create, edit, and strategically manage high‑quality short‑form video and static graphics specifically for paid social media advertising and E‑commerce.

Technical ID Fluency: Expertise in using an industry‑standard LMS and professional authoring tools (e.g., Articulate 360, Adobe Captivate, or similar).

E‑commerce & Metrics Alignment: A clear understanding of how instructional design decisions influence critical E‑commerce metrics (CTR, CVR, ROAS).

Virtual Coaching & Communication: Superior verbal, written, and virtual presentation skills, with proven ability to deliver structured, actionable critique and complex technical instructions to a remote, global audience.

Our Commitment to You

We offer a challenging, rewarding role where your impact directly translates into the success of a global creative workforce.

Top‑Tier Compensation: Highly competitive salary with performance bonuses tied to the success and proficiency of your curriculum’s graduates.
Full Remote Flexibility: Permanent remote position with a flexible, results‑oriented schedule.
Growth Investment: Generous allowance for professional development, cutting‑edge software, and certifications to keep your expertise market‑leading.
Comprehensive Package: Health coverage/stipend and generous PTO.

Technical Requirement: A professional, dedicated home office setup is mandatory, including a stable, wired internet connection (20 Mbps minimum) suitable for high‑quality, live video training and development sessions.

Ready to Design the Training that Powers E-commerce Success?

Apply to become our Instructional Designer - Creative Content today.

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