Hybrid Strategist

Publicis Groupe Holdings B.V; Johannesburg; On-site; ZAR 650 000 - 850 000; Full time

Job summary

A leading media agency in Johannesburg seeks a Digital Media Strategist to spearhead impactful media strategies and deliver results-driven analyses. You will be accountable for managing significant media investments while collaborating with internal teams and external partners. Applicants should have at least six years of media strategy experience, strong analytical skills, and the ability to work effectively with various stakeholders in a fast-paced environment.

Qualifications

• Proven experience in media strategy with a strong focus on analytical decision-making.
• Fluent in English with excellent business writing skills.
• Ability to thrive in a collaborative, team-oriented environment.

Responsibilities

• Accountable for delivering media strategies and evaluations.
• Collaborate with global teams and other agencies to drive campaign success.
• Manage budgets effectively to maximize ROI.

Skills

Data-driven insights

Analytical skills

Leadership

Strong communication

Presentation skills

Education

6 years of media strategy experience

Tools

Microsoft Word

PowerPoint

Excel

Telmar / Ariana

Job description

Company description

The Digital Media Strategist for Publicis Media is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders. A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage. Some working outside the standard working hours may be necessary.

Overview

• To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To demonstrate real passion, care and vision for the brands in your
• To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial
• Refine and ensure the smooth running of digital operations across the
• Ensure budgets are properly managed and maximized to deliver the greatest return on investment for clients.
• Work with the Account Manager, to ensure alignment of the portfolio with the rest of the account.
• Collaborate and plan with the team and Account Manager to deliver best- in class post campaign analyses, case studies and award entries that demonstrate real impact and results.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• To grow the strategic reputation of the agency by delivering world-class strategic

Responsibilities

Strategies

• Produce and present media

Drive implementation of the strategies with planners

• Driving the implementation of the strategy with planners and the digital team.
• Work collaboratively with the team, global teams and creative agency
• Ensure overarching portfolio flow plans are maintained and fed into the planners for regular updating in Mediatool
• Work with the Research & insights team to pull and graph required data, source research and case study documents.
• Ensure that your time sheets are maintained and timeously

Qualifications

• At least 6 years of media strategy experience

Additional information

Hard Skills

• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web- based applications.
• Must be able to cross tabulate data in Telmar / Ariana, TGI / GWI or other cross-tabulation
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skillsSolid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage