Hubspot Crm Specialist

Initiate International; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading global marketing firm is looking for a HubSpot Specialist in Johannesburg to drive efficiency and performance across marketing, sales, and customer operations. You'll own the HubSpot platform's design and optimisation, supporting global teams while enhancing operational effectiveness. This role is crucial for contributing to the company's growth and marketing technology advancement.

Qualifications

• 3–5+ years' experience in a HubSpot specialist role.
• Strong understanding of the full HubSpot ecosystem.
• Experience in a B2B marketing environment.

Responsibilities

• Architect and optimise HubSpot across all hubs.
• Build automated workflows and nurture tracks.
• Manage integrations between HubSpot and third-party platforms.

Skills

Experience with HubSpot

Marketing automation knowledge

Analytical skills

Data-driven decision-making

Communication skills

Job description

HubSpot Specialist

Our client, a leading global player in the B2B marketing arena, is expanding its South African footprint and seeking a highly capable HubSpot Specialist to join their Johannesburg team.

This is an opportunity to embed yourself in an innovative, data-driven environment where marketing technology sits at the core of commercial success.

About the Role

You will serve as the in-house HubSpot expert, owning the design, optimisation, and ongoing management of the platform across marketing, sales, and customer operations.

Your mandate is simple: ensure HubSpot becomes a growth engine by streamlining workflows, improving data accuracy, enabling meaningful reporting, and empowering teams to execute high-impact campaigns.

This position is best suited to someone who blends technical capability with strategic insight—someone who can move beyond simple execution and actively push the organisation towards marketing automation excellence.

Key Responsibilities

• Architect, maintain, and optimise HubSpot across all hubs (Marketing, Sales, Service, CMS).
• Build automated workflows, nurture tracks, and dynamic segmentation strategies.
• Oversee CRM data quality, governance, and systems hygiene.
• Support global and regional teams with campaign builds, landing pages, forms, lists, and integrations.
• Develop dashboards and reporting frameworks that guide decision‑making.
• Manage integrations between HubSpot and third‑party platforms, ensuring data flows are accurate and stable.
• Uphold best practices, drive user adoption, and train internal stakeholders.
• Proactively identify opportunities to enhance operational efficiency and campaign performance.

Experience & Competencies

• 3–5+ years' experience working with HubSpot in a specialist or administrator role.
• Strong command of the full HubSpot ecosystem and its configuration capabilities.
• Experience in a B2B marketing environment; global exposure is advantageous.
• Solid understanding of marketing automation, lead scoring, lifecycle management, data structures, and attribution.
• Ability to translate business requirements into technical solutions within HubSpot.
• Strong analytical skills with the ability to design robust reporting dashboards.
• Detail‑oriented, process‑driven, and comfortable working in a fast‑moving, global matrix environment.
• Clear communicator able to support stakeholders across markets and time zones.

Why This Role Matters

This position is integral to the company's global growth strategy.

You will influence how marketing, sales, and customer teams operate—driving efficiency, insight, and performance at scale.

It's a chance to work with a world‑class team, contribute directly to revenue impact, and elevate the organisation's marketing technology maturity.