Head of Marketing Fintech B2C Payments

Black Pen Recruitment; Cape Town; On-site; ZAR 900 000 - 1 200 000; Full time

Job summary

A global fintech company in Cape Town is looking for a Head of Marketing to develop and implement strategies that drive user acquisition and revenue growth. The role requires strong leadership, communication, and digital marketing skills, along with at least 5 years of experience in fintech marketing. Responsibilities include optimizing marketing channels and analyzing market trends for growth opportunities. This full-time position promises an exciting opportunity to make an impact in a dynamic growth-focused environment.

Qualifications

• At least 5 years of experience in marketing within a fintech or related industry.
• Proven track record of driving user acquisition and revenue growth.
• Strong understanding of digital marketing strategies.

Responsibilities

• Develop and execute marketing strategies to increase user acquisition and revenue growth.
• Manage and optimize performance of digital marketing channels.
• Analyze market trends and customer needs to identify growth opportunities.
• Guide paid efforts across channels, balancing growth and ad spend.
• Build and manage a high-performance marketing team.
• Establish and track key performance indicators (KPIs).
• Collaborate with product and customer support departments.
• Manage Ad partnerships and collaborations with other companies.

Skills

Leadership skills

Creative and Performance Marketing Experience

Communication skills

Knowledge of digital marketing strategies

Analytical skills

Understanding of fintech industry trends

Experience with marketing software

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

AdWords

Marketing automation tools

Job description

Head of Marketing (Fintech/B2C/Payments)

About the job Head of Marketing (Fintech/B2C/Payments)

Head of Marketing(Fintech/B2C/Payments)

Our Client, a US based Fintech providing payment experience that’s delightful and fast, mission is to remove the friction of sending money across borders and to level the economic playing field on a global scale. To achieve this they are building a global payment network: a scalable and usable infrastructure that integrates existing fiat and crypto payment networks, including but not limited to banks, card processors, crypto exchanges, and public blockchains.

Job Type: Full Time

Location: Cape Town

Job Summary

Responsible for developing and implementing marketing strategies to drive user acquisition and revenue growth.

Competency and Skill Requirements

• Strong leadership skills, including the ability to manage and motivate teams.
• Strong Creative and Performance Marketing Experience
• Excellent communication skills and the ability to effectively communicate with internal and external stakeholders.
• In-depth knowledge of digital marketing strategies and tactics, including paid advertising, content marketing, social media, and SEO.
• Strong analytical skills, with experience in data analysis and reporting.
• Understanding of fintech industry trends and technologies, with a focus on cross-border payments and remittance processing.
• Experience with marketing software and applications, such as Google Analytics, AdWords, and marketing automation tools.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• At least 5 years of experience in marketing within a fintech or related industry, with a focus on growth marketing.
• Proven track record of driving user acquisition and revenue growth through marketing strategies.
• Strong understanding of digital marketing strategies and tactics, including paid advertising, content marketing, social media, and SEO.
• Excellent communication and interpersonal skills.

Principal Duties and Responsibilities

• Develop and execute marketing strategies to increase user acquisition and revenue growth.
• Manage and optimize performance of digital marketing channels
• Analyze market trends and customer needs to identify growth opportunities and optimize marketing efforts.
• Guide paid efforts across channels, balancing growth and ad spend.
• Build and manage a high-performance marketing team.
• Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns.
• Collaborate with other departments, such as product and customer support, to ensure a seamless user experience across all touchpoints.
• Manage Ad partnerships and collaborations with other companies to drive growth and expand the company's reach.
• Develop and implement brand messaging and positioning strategies.