Head Of Marketing Consumer

MNA Recruitment (Pty) Ltd; Gauteng; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading global pharmaceutical company is seeking a Head of Marketing for their Consumer Division. The role involves managing the Consumer Product Management Team, developing marketing strategies, and driving brand growth. The ideal candidate has 6-8 years of experience in marketing and sales within the pharmaceutical industry, along with a strong background in consumer health and direct people management. This position also emphasizes collaboration, problem-solving, and innovation to ensure business success.

Qualifications

• Minimum 6-8 years of marketing and sales experience in the pharmaceutical field.
• Minimum 4 years of direct people management experience.
• Experience in consumer health and shopper marketing.

Responsibilities

• Manage the Consumer Product Management Team effectively.
• Drive growth of existing brands and new product launches.
• Ensure development of marketing plans and strategies.

Skills

Leadership

Analytical abilities

Marketing Strategy

Collaboration

People Management

Problem Solving

Customer Engagement

Innovation

Education

Relevant Bachelor’s Degree or relevant marketing qualification

Tools

Microsoft Office

Power Bi

Job description

A global pharmaceutical company has a Head of Marketing position within their Consumer Division.

Job Purpose

• Management and Leadership of the Consumer Product Management Team.
• To ensure the development of relevant and clearly defined marketing plans and strategies for the Consumer portfolio at the company.
• Driving growth of existing brands and new product launches.
• Works closely with the Key Accounts, Marketing and Sales Managers to drive the Business Units critical success factors.
• Identifies market expansion opportunities, efficiency improvements, best practices and product development activities such as local market research
• Leads preparation of annual local marketing plans, including detailed market access plans for new product launches, market appropriate product launches, life cycle and portfolio management and pricing strategies
• Effectively driving Compliance and collaboration within the Team

Main Duties and Responsibilities

• Engaging stakeholders, collaborating with principals / partners & Exco team to problem solve & ensure effective implementation of strategy
• Managing teams with a strong focus on development, engagement & motivation to maximise team performance
• Business Unit investment strategy & managing ROI, management reporting for Business Unit performance & strategic insight
• Brand strategy & positioning –developing brand identity & messaging, supported by promotion & sales execution
• Profitability growth and return on investment for brands within the business unit (including management of brand expenditure and investments)
• Supply Chain collaboration to ensure accurate forecasting & optimization of inventory
• Driving innovation and best practice marketing campaigns Direct to Consumer and across all other brand activities - providing relevant and appropriate detailing tools, promotional material, and training support to the sales team / s
• Ensuring customer engagement and patient centricity amongst the marketing & sales team with an added-value approach to driving brand success
• Business development through development of business cases where required by the business and launch plans where appropriate.
• Monitor & evaluate performance of the Brand Plan executions, and develop alternative strategies where needed
• Managing the advertising agency relationships, providing accurate project briefs and collaborating to create successful campaigns
• Developing an expertise and understanding of the business in order to better direct strategy and train / support training of the sales and marketing personnel to the level that is deemed appropriate to maximize results
• Ensuring sales targets for division are achieved
• Ensuring profitability for division is maximised by achievement of EBITDA
• Understand the changing dynamics of the market in terms of competitive activity, customer needs and wants, in order to direct their resources to the company’s best advantage
• Forecast accuracy and inventory management along with cross-functional collaboration at S&OP meetings
• Ensure compliance with all SOPs including forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance / Pharmacovigilance / Medical Affairs
• Completion of all assigned training within the specified timelines
• Forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance / Pharmacovigilance / Medical Affairs
• Ensure the availability of training plans according to the role and manage training record and expense filing management for product portfolio
• Ensure the company values form a foundation for daily operations and help guide decisions as well as contribute towards shaping the team culture

Qualifying Requirements

• Relevant Bachelor’s Degree or relevant marketing qualification
• Minimum 6-8 Years Marketing & Sales experience in the Pharmaceutical or related field
• Minimum 4 years direct people management experience
• Strong experience in Consumer Health environment
• Experience with shopper and trade marketing – essential
• Launch experience with either frontshop or OTC brands
• Leading cross-functional / launch teams without direct functional authority
• Experience in successfully delivering objectives to time and within budget
• Adept at problem solving supported by analytical abilities to make fact-based conclusions about the impact of market dynamics, customers and competitors on marketing / selling plans
• Embodies Values & Behaviours in all internal and external interactions
• Working knowledge of the Pharma environment, relevant procedures, and funding issues
• Proficient on Microsoft Office suite. Power Bi an advantage

Competencies

• Goal oriented : Managing multiple initiatives whilst ensuring team motivation & performance
• Attitude : Can-do approach, promotes positive change & diversity, growth mindset, honest & tenacious
• People-centric : Strong focus on engaging, collaboration, relationship building & cross functional teamwork
• Capable : Problem solving & solution orientated, implement & evaluate business strategies & ROI
• Leadership focused-Strive to be both a supportive, engaging manager and an enabling, inspiring leader

Candidates that meet the criteria may apply via this portal or via www.mnarecruitment.com

Should you not receive feedback within 7 days, please accept your application as unsuccessful