Head of Marketing and Rewards (Bedfordview)

DataFin; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading South African Financial Services Provider is seeking a Head of Marketing to lead their marketing department. The role involves defining marketing strategies, managing a team, and optimizing engagement across various channels. The ideal candidate should have over 7 years of experience in marketing, particularly in Rewards and Loyalty programmes, and possess strong analytical and communication skills.

Qualifications

• 7+ years’ experience in marketing across multiple channels.
• Experience in managing Rewards and Loyalty programmes.
• Strong communication and interpersonal skills.

Responsibilities

• Define and implement marketing and partnership plans.
• Oversee strategy for Rewards and Loyalty function.
• Manage a team and optimize marketing executions.

Skills

Strategic thinking

Team management

Campaign creation

Analytical skills

Attention to detail

Education

Bachelor’s degree in marketing or communications

Tools

Microsoft Office

Analytics tools

Social reporting tools

Job description

ENVIRONMENT:

Our client, part of a prestigious group of leading South African Financial Services Providers, is seeking a strategic and visionary Head of Marketing to lead the transformation and revitalisation of their marketing department. This is an opportunity to work alongside exceptional professionals in a dynamic, growth-focused organisation that values creativity, innovation, and integrity. The ideal candidate will play a pivotal role in shaping the company’s brand strategy, driving engagement, and elevating market presence.

DUTIES:

• Responsible for defining and implementing Marketing, Partnership, Loyalty, Rewards and Commercial plans.
• Define and implement Department and Division level Marketing plans and programs (across all marketing channels) that drive engagement, support, growth and product acquisition objectives.
• Establish and oversee the strategy for Rewards and Loyalty.
• Build relationships internally with the departmental teams to identify product-based marketing opportunities that the marketing team will need to execute on. Develop in-depth knowledge of your department in order to craft meaningful marketing strategies.
• Manage and grow a team comprising of a Graphic Design team, a Senior Digital Marketing & UI/UX Manager and Internal Communication & Events.
• Operational and strategic leading of the Marketing Team and work closely with and support the department to achieve strategic outcomes as directed by EXCO.
• Operational and strategic leading of the Rewards & Loyalty function to achieve strategic outcomes as directed by EXCO.
• In-depth understanding and alignment with sales strategies to ensure Marketing is aligned and able to support the strategic sales outcomes.
• Optimise and manage the department marketing priority executions, process and reporting.
• Own and manage Marketing & Rewards spend and targets.
• Be responsible for achieving and tracking all Marketing & Rewards KPI’s.
• Manage your department’s input into the marketing calendar, driving alignment across the marketing team to ensure that all functions address and deliver on the priority requests.
• Build relationships with suppliers.
• Identify and create relevant campaigns across South Africa that align with the Group brand and helping to source cost effective opportunities to ensure it is fulfilled as a viable opportunity.
• Operational and Management reporting weekly and monthly

Qualifications:

• Bachelor’s degree or equivalent qualification in marketing or communications from a recognized institution.
• 7+ years’ experience working across marketing channels – Digital, ATL, Partnerships, Commercial – with demonstrable results
• 7+ years’ experience within the strategic management & oversight of Rewards and Loyalty programmes.
• Familiarity and acute understanding of different demographic markets in South Africa.
• Proficient in social reporting tools and analytics.
• Proficient in Microsoft Office and Mac OS.
• Tech Savvy - have a passion for technology and how to use technological solutions to improve performance.
• Creative mindset - be able to craft numerous campaigns across different networks.
• Print media design and print file requirements (brochures, catalogues, posters, corporate stationery, etc.)
• Experience in developing and managing annual marketing budgets
• A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints.
• Experience within a Financial Services sector and/or Political/Union organisations would be advantageous.

ATTRIBUTES:

• A strong strategic thinker- an ability to craft marketing plans to build department sales.
• An individual that can effectively own and drive strategic plans to ensure end-to-end Marketing & Rewards fulfilment and execution of the strategy.
• A highly driven individual who is motivated to drive meaningful campaigns for the business through marketing initiatives including - onsite sales, brand & product launches, marketing opportunities with suppliers, events, sponsorship marketing, rewards & loyalty programmes
• An inquisitive mind with a passion for data - be highly analytical, using data to inform decisions.
• An astute understanding of ABL, BTL and Digital and the key levers that drive sales in their environment.
• Exceptional attention to detail. High level of proficiency in content creation, writing, grammar and spelling.
• Solutions-oriented - have a can-do attitude and high energy.
• Highly organised and efficient, with an ability to work towards and meet tight deadlines.
• Experience in managing a team and external agencies.
• Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.
• Ability to prioritise responsibilities and multiple projects that will impact the business at various levels
• Attention to detail will be very important, strong administrative skills.