Head of Marketing

titc.io; Johannesburg; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A fast-growing tech company in Johannesburg is seeking a Head of Marketing to take ownership of brand strategy and performance marketing. The role involves leading a multidisciplinary team and directly impacting growth and customer retention. The ideal candidate has 8–10 years in marketing with proven team leadership and experience in digital marketing. This position offers an opportunity to shape the marketing agenda within a dynamic environment.

Qualifications

• 8–10 years of experience in marketing, including 4+ years in management.
• Experience with digital and performance marketing.
• Industry exposure in e-commerce or fintech is advantageous.

Responsibilities

• Lead and mentor the marketing team, fostering a high-performance culture.
• Define brand positioning and marketing plans across business units.
• Manage budget and performance to track ROI and report outcomes.
• Turn market insights into targeted campaigns for acquisition.
• Oversee internal resources and agency collaboration.

Skills

Commercial marketing strategy

Team leadership

Digital marketing

Data-driven decision making

Education

BCom (Marketing / Commercial)

Job description

This is more than a marketing role; it’s a launchpad into strategic leadership. We’re seeking a commercially astute Head of Marketing with the drive to shape brand and growth strategy, ensure operational excellence in go-to-market execution, and support sustainable, data-led expansion. The successful candidate will not only oversee core marketing functions but also operate as a trusted partner to the executive team—translating insight into action, strengthening brand equity, and enabling measurable commercial outcomes. You’ll join a fast-growing, tech-driven business at the intersection of e-commerce, payments, and logistics, working with a collaborative team to scale an integrated, customer-centric ecosystem.

Job Description

As the Head of Marketing, you’ll take full ownership of the company’s brand and performance marketing agenda. You’ll lead a multidisciplinary team, develop and execute an integrated strategy across business units, and ensure the marketing function directly underpins growth, customer acquisition, and retention. Your work will influence decision-making and long-term strategy across the organisation.

Your daily adventures include

• Lead and mentor the marketing team, fostering a high-performance culture of accountability, learning, and growth.
• Own brand and growth strategy : define positioning and the commercial marketing plan across all business units; set goals, KPIs, and success metrics tied to revenue and customer outcomes.
• Manage budget and performance : balance brand-building and performance marketing investment; track ROI and report outcomes to leadership.
• Translate market intelligence into action : turn insight and analytics into targeted, multi-channel campaigns that drive acquisition and engagement.
• Steward a unified brand identity while allowing business-unit nuance; ensure governance and compliance with brand specifications.
• Proactively manage reputation risk, identifying issues and recommending remedial actions.
• Optimise internal / external resources : shape the right blend of in-house capability and agency partners to deliver efficiently at quality.
• Oversee content and owned channels : manage corporate website content and the development / distribution of brand assets and collateral.
• Direct agency and stakeholder collaboration : brief, review, and approve creative outputs (e.g., logos, campaigns, videos) with executive stakeholders.
• Partner with business units to align marketing programmes with commercial priorities; support sales enablement and measurable funnel impact.
• Champion digital excellence : ensure data-driven experimentation, marketing automation, and performance channels are the engine of modern growth.

What it takes to succeed

• Education: BCom (Marketing / Commercial) or similar from a recognised institution with practical marketing education.
• Experience: 8–10 years in marketing, including 4+ years in management, with a proven track record across digital / performance marketing and team leadership.
• Industry exposure: experience in e-commerce, fintech, or technology-driven environments is advantageous.
• Leadership: evidence of building / optimising structures, developing talent, and delivering outcomes in fast-paced, scaling organisations.
• Commercial rigour: comfort with budgets, attribution, and translating insight into executive-ready recommendations that influence strategy.