Head Of Audience Growth - For A Leading B2B Ai Media Publication

Emerj Artificial Intelligence Research; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A leading B2B AI media publication is seeking an Audience Growth Director to oversee audience engagement and editorial strategy. You will be responsible for optimizing inbound leads and managing content across various channels. The ideal candidate has 5-10 years of experience in digital marketing and audience conversion, with strong skills in content management and team leadership. This is a full-time remote position, offering the opportunity to shape audience engagement for cutting-edge AI technology.

Qualifications

• 5–10 years of direct experience in audience growth and conversion.
• Managed web developers and engineers for website and email systems.
• Direct responsibility for increasing lead flow and revenue from content.

Responsibilities

• Increase inbound leads to support revenue goals.
• Ensure effective calls-to-action across all channels.
• Manage the efficiency of editorial and digital teams.

Skills

Content calendar management

Audience growth strategy

Digital marketing

Email marketing

Tools

WordPress

Pipedrive

Job description

Head of Audience Growth - For a Leading B2B AI Media Publication

If so, then you might be a fantastic fit for our Audience Growth Director role here at Emerj.

This role is designed to "steer the ship" of audience engagement and editorial strategy for an executive audience already at 1,, listeners and readers per year.

It is a full-time remote position.

About Emerj

Emerj Artificial Intelligence Research is a B2B publishing research business focused on the impact of AI in business.

We hostThe AI in Business Podcast, the most popular B2B AI podcast on iTunes with over 7,, downloads, and multiple other industry-specific B2B AI podcasts.

We publish to a global executive audience on and offer lead generation, custom research, and sponsored content services (generally from $16k-$k+) to cutting-edge AI startups and large AI vendors.

Our team has grown from 7 to over 30 people in just two years.

Key Responsibilities

• Increase inbound leads to support our goal of $1MM in inbound revenue in , $2.5MM in , and $4-5MM in .
• Ensure effective calls-to-action (CTAs) embedded across podcasts, website, newsletters, social, and video channels.
• Rigorous use of email marketing and automation to nurture subscribers and convert engaged audiences into customers.
• Consistent testing across all channels to optimise performance.
• Determine content types and cadences that attract the right audiences.
• Achieve significant growth in email list, LinkedIn following and engagement, podcast listenership, and YouTube (and other video) viewership.
• Performance Measurement : Total Digital and Content expenses divided by inbound revenue secured; target 4-5x higher contract value than Digital / Content costs in .

• Examine content performance (social posts, podcasts, articles, etc.) and adjust projects to move closer to goals.
• Oversee landing-page split-testing and optimisation.
• Directly manage the efficiency and deliverables of the editorial team (content, promotion, graphics) and the digital team (software, website).
• Report directly to the CEO.
• The editorial leadership team and digital lead will report to this role.

Key Qualifications

• Managed content calendars and output across text, video, and other formats.
• Managed web developers and engineers responsible for website, email systems, and related software.
• Direct previous responsibility for, and evidence of, growing audience and engagement.
• Direct previous responsibility for increasing lead flow and direct revenue from digital / content efforts.
• 5–10 years of direct experience in audience growth and conversion.

• Experience in a B2B media company (e.g., Informa, Endeavor Business Media, Penton, RELX).
• Genuine interest in cutting-edge AI technology and a desire to learn and grow at the frontier.

Tools

• Website: WordPress
• CRM: Pipedrive

Seniorities: Director

Employment Type: Full-time

Job Function: Marketing and Sales

Location: Remote (global).

| Cape Town, Western Cape, South Africa (optional)