Head : Marketing and Distribution

PPS; Johannesburg; On-site; ZAR 1 000 000 - 1 500 000; Full time

Job summary

A leading financial services organization is seeking a Head of Marketing and Distribution to provide strategic leadership in building brand equity and driving growth through diverse distribution strategies. The ideal candidate will have over 10 years of leadership experience in financial services marketing, impacting the organization’s connection with members and stakeholders. This role requires strong analytical capabilities, communication skills, and a passion for brand growth in both digital and intermediary environments.

Qualifications

• A minimum of 10 years’ leadership experience in marketing within financial services.
• Proven track record of executing integrated marketing and distribution strategies.
• Strong experience influencing executive-level stakeholders.

Responsibilities

• Define and lead the marketing vision and strategy for the organization.
• Oversee integrated marketing campaigns and communications.
• Build strategic relationships with key distribution partners.

Skills

Strategic insight into the professional and financial services market landscape

Expertise in brand architecture and growth marketing

Strong financial literacy and understanding of channel economics

Excellent stakeholder engagement skills

High degree of analytical thinking

Education

Bachelor’s degree in Marketing, Business, or Communications

Postgraduate qualification (e.g., MBA, Strategic Marketing)

Job description

Job title: Head : Marketing and Distribution

Job Location: Gauteng, Johannesburg

Deadline: December 16, 2025

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Job Advert Summary

To provide strategic leadership for the Mutual System's brand, marketing, and distribution agenda — shaping how the organisation connects with members, partners, and the broader professional community. The role translates the Mutual System's purpose into a compelling, measurable market presence, driving growth through a diversified distribution strategy across the intermediary network, direct channels, and strategic partnerships. It drives integrated marketing, channel expansion, and stakeholder engagement strategies that position the Mutual System as a leading mutual ecosystem within South Africa and beyond.

Minimum Requirements

Education

• Bachelor’s degree in Marketing, Business, or Communications (essential)
• Postgraduate qualification (e.g., MBA, Strategic Marketing) (preferred)

Experience

• Minimum of 10 years’ leadership experience in marketing, brand, or distribution within financial services or digital ecosystems.
• Proven track record of building and executing integrated marketing and distribution strategies.
• Demonstrated experience influencing executive-level stakeholders and external partners.
• Strong commercial acumen and experience in scaling brands across digital and intermediary environments.

Knowledge and Skills

• Strategic insight into the professional and financial services market landscape.
• Expertise in brand architecture, growth marketing, and digital member engagement.
• Strong financial literacy and understanding of channel economics.
• Excellent stakeholder engagement, negotiation, and communication skills.
• High degree of analytical thinking, creativity, and judgment.

Competencies

• Strategic and systems thinker
• Commercially astute and outcomes-driven
• Influential and collaborative leader
• Resilient and adaptable in a high-growth environment
• Purpose-driven, with a deep belief in mutuality and long-term member value

Duties and Responsibilities

• Define and lead the Mutual System's marketing vision and strategy to build enduring brand equity, awareness, and advocacy.
• Ensure a consistent, differentiated brand narrative across all domains, reflecting the Mutual System's purpose and values.
• Oversee integrated marketing campaigns, media, and communications to drive growth, trust, and relevance.
• Partner with product and domain leads to translate platform offerings (e.g., LifeMap, Wealth Mentor) into compelling, experience-led propositions.
• Represent the Mutual System's brand externally — positioning it as a trusted, progressive force within the mutual and financial ecosystem.
• Architect and execute a scalable, multi-channel distribution model encompassing direct-to-member, intermediary, and institutional channels.
• Build and manage strategic relationships with professional associations, affinity networks, and key distribution partners.
• Establish clear performance metrics, channel economics, and incentive frameworks aligned with long-term value creation.
• Identify and secure strategic partnerships to expand the Mutual System's reach and influence in domestic and international markets.
• Ensure all distribution activities reinforce the integrity, ethics, and collaborative ethos of the mutual model.
• Lead the digital marketing ecosystem — encompassing member data, content, analytics, CRM, and digital journeys.
• Drive adoption of data-driven insights and marketing automation to optimise conversion and retention.
• Champion innovation in digital storytelling, thought leadership, and content designed for engagement and behavioural impact.
• Oversee the performance of digital channels and continuously enhance user experience in alignment with the Mutual System's digital-first strategy.
• Serve as a core member of the Mutual System's Executive Leadership Team, contributing to organisation-wide strategy and decision-making.
• Collaborate closely with the CEO and Accenture build partners to ensure alignment between marketing, product, and commercial objectives.
• Build trusted relationships with stakeholders, including professional bodies, advisers, and partner organisations.
• Influence internal teams and external partners towards a shared vision of growth through mutuality and purpose.
• Uphold full compliance with brand, conduct, and regulatory requirements, including FAIS and Treating Customers Fairly where applicable.
• Ensure disciplined budget management, performance reporting, and adherence to the Delegation of Authority.
• Maintain robust risk oversight and governance in all marketing and distribution activities.
• Safeguard the organisation’s reputation through ethical leadership and transparent communication.