Google Ads Specialist

CKH Group; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A leading CPA firm based in South Africa seeks a Google Ads Specialist to manage and optimize paid advertising campaigns, primarily focusing on lead generation. The ideal candidate will have 5-7 years of experience in digital marketing with a strong background in Google Ads, utilizing analytics tools for performance tracking. This part-time role offers flexibility and the potential to transition to full-time responsibilities over time, making it suitable for proactive and analytical professionals.

Qualifications

• 5-7 years of experience in digital marketing with focus on paid ads management.
• Proven ability to generate leads in the US market.
• Fluent in English, both written and verbal for ad copy.

Responsibilities

• Manage and optimize Google Ads campaigns to meet company goals.
• Conduct keyword research and create effective ad groups.
• Track and report on campaign performance using analytics tools.
• Collaborate with other teams to enhance advertising opportunities.

Skills

Google Ads management

Data-driven decision making

Performance tracking

Keyword research

Tools

Google Ads

Google Analytics

MailChimp

Canva

Job description

Position

Job title: Google Ads Specialist

Employment Type: This is a part time position, consisting of at least 20 hours per week, 4 hours per day M-F, anytime during U.S. Eastern Time zone working hours (8:30-5:30). This allows for some flexibility in schedule but will require availability on the EST time zone.

This position is anticipated to start as a part time role with the goal to expand responsibilities into a full-time role over time.

Position Overview

We are seeking a talented and experienced Google (and any other Paid) Ads Specialist to strengthen CKH Group’s digital presence and lead generation efforts. This individual will be a key contributor to our paid media strategy, with a strong focus on Google Ads, and performance tracking through Google analytics/search console, and other paid media or related campaigns such as Linkedin Ads, SEO, and general social media management.

The ideal candidate is analytical, performance-driven, and highly experienced in executing digital ad campaigns that support business growth for a professional services brand.

Key Responsibilities

• Manage and optimize paid advertising campaigns (specifically google ads) end-to-end to meet company goals and objectives, including quality lead generation and brand awareness
• Conduct thorough keyword research and create ad groups, campaigns, and ad copy to improve campaign performance.
• Use bid management, A/B testing, and budget management tools to optimize campaigns and maximize ROI.
• Use analytics tools to track and report on campaign performance, and make data-driven decisions to improve campaign performance.
• Proactively research and identify improvement strategies for underperforming campaigns, and execute on them.
• Explain and articulate to teams and leadership the aspects of paid advertising, performance metrics, and success of campaigns
• Collaborate with other teams to increase opportunities

Other Supporting Areas

While your primary focus at all times will be paid advertising, an ideal candidate should be able to work closely with the Head of Marketing to help support the head of marketing with other areas of marketing as needed. These may include:

• SEM/SEO
• Email marketing
• Social Media management including strategy, scheduling, and/or captioning posts
• Content marketing through development of articles, blogs, or podcasts
• Support or management of marketing related events, tradeshows, webinars, or workshops

Qualifications

• 5-7 years of experience in digital marketing, with at least 5 of them focused on paid ads management, particularly google ads
• A proven record of generating leads within the US market
• Proficient with tools such as Google Ads, Google Search Console, Google Analytics, and preferably other marketing tools such as Canva, social media platforms, MailChimp, etc.
• English Fluency – confident in both written and verbal (as this will be needed for google ad copy)
• Ability to work independently with initiative while collaborating with a global team

Additional Preferred Skills

• Marketing experience in a financial, accounting, or professional services environment
• Strong understanding of PPC strategies and lead funnel optimization
• SEO/Local SEO strategies, schema markup, and/or web development or design
• Experience with various marketing channels such as event marketing, content marketing, email marketing, social media marketing.
• Basic design or content creation skills (Canva/Adobe Suite)

Why CKH is the best choice?

CKH Group is an Atlanta-headquartered CPA firm offering personalized assurance, tax, accounting, and advisory services to individuals, small businesses, global enterprises, and government entities.

For over 20 years, CKH Group has been Atlanta's trusted CPA partner, bringing a wealth of knowledge to accomplish the mission of providing our communities and financial leaders with accessible, quality accounting support.

With multiple offices in Georgia and several across the globe, CKH Group is uniquely positioned to take on complex accounting projects and provide around-the clock support.