General Manager – B2C Tourism & Digital Growth

Black Pen Recruitment; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a General Manager for a B2C tourism business in Johannesburg, South Africa. You will lead a new brand in the digital travel market, overseeing brand strategy, customer engagement, and a team of travel consultants. The ideal candidate has 8-10 years of experience in tourism and e-commerce, with strong skills in digital marketing and team leadership. This full-time position offers the opportunity to shape the customer journey and drive business growth.

Qualifications

• Minimum of 8-10 years in a senior management role in tourism, digital marketing, or e-commerce.
• Strong understanding of digital marketing channels and e-commerce platforms.
• Proven track record in scaling a digital B2C business.

Responsibilities

• Develop and execute a comprehensive business strategy for the B2C tourism brand.
• Recruit and build a high-performing team of travel consultants.
• Lead digital marketing strategy to drive online traffic and maximize conversions.

Skills

Leadership

Digital Marketing

Analytical Skills

Customer Focus

Team Management

Education

Bachelor's degree in business, Marketing, Tourism, or related field

MBA or relevant postgraduate qualification

Tools

Google Analytics

CRM Platforms

Job description

A leading recruitment agency is seeking a General Manager for a B2C tourism business in Johannesburg, South Africa. You will lead a new brand in the digital travel market, overseeing brand strategy, customer engagement, and a team of travel consultants. The ideal candidate has 8-10 years of experience in tourism and e-commerce, with strong skills in digital marketing and team leadership. This full-time position offers the opportunity to shape the customer journey and drive business growth.