Responsibilities - Sales Targets and Promotions
- Drive sales targets by understanding targets per store, per brand and per LSM, and break these down into measurable increments.
- Increase volumes in stores by identifying fast vs slow movers and increase / decrease forward share accordingly.
- Drive ad-hoc promotions / deals to increase sales.
- Negotiate space based on rate of sales.
- Identify in-store cross-merchandising opportunities.
- Ensure stock pressure is applied.
- Monitor in-store pricing and communicate anomalies to store owner / manager and client.
- Manage stock effectively.
- Minimise credit notes and returns.
- Develop alternative strategies to increase sales.
- Plan and implement sales operations for clients and customers based on analysis of sales data.
- Manage implementation of sales initiatives and value-adding store operations.
- Ensure timely implementation of promotional activities and communicate non-compliance.
- Continually monitor orders placed through call centre by cross-checking reference numbers.
- If there are pack changes, ensure labels on shelf are changed accordingly.
Promotion and POS Management
- Negotiate POS material with store owners / managers.
- Negotiate space based on rate of sales.
- Ensure generic planograms are implemented.
- Ensure store-specific planograms and category flows are implemented and maintained.
- Ensure forward share is reflected on shelf as per rate of sale.
- Ensure market share is reflected in the category.
- Facilitate the implementation of promotional grids as per agreed timeframes and objectives.
- Communicate promotional activities to the necessary stakeholders.
- Ensure promotional activities have been implemented and maintained.
- Ensure all staff understand mechanics of promotion and provide feedback to Regional Manager.
Distribution of Lines
- Negotiate new listings in stores with store owners / managers and manage the distribution of lines.
- Inform sales force of new innovations.
- Monitor speed to market and stock in DC.
- Provide feedback to clients on distribution of new lines and monitor sales of new lines.
- Monitor competitors’ new innovations and provide visual and written feedback to client.
Stakeholder Management
- Build sound relationships based on mutual trust and goodwill.
- Provide continuous feedback as per client requirements.
- Compile trade visit and contact reports.
- Compile regular reports to Regional Managers.
- Conduct review meetings with clients.
- Provide feedback via appropriate feedback platform.
- Read and respond appropriately to clients and customers, using influence to negotiate agreement to proposals, plans and ideas.