Executive Lead - Digital Performance

Bebeedigitalmarketing; Johannesburg; On-site; ZAR 500 000 - 750 000; Full time

Job summary

A leading digital marketing firm in Johannesburg is looking for a Senior Digital Marketing Executive to enhance their digital strategies. The role requires implementing marketing activities across SEM, social media, and display channels. Key tasks include launching optimized online advertisements using Google Ads and Bing, measuring their performance with Google Analytics, and conducting market research to inform strategies. The ideal candidate should be tech-savvy with a strong passion for digital marketing.

Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of digital marketing channels.
• Ability to leverage web analytics tools for performance measurement.

Responsibilities

• Implement digital marketing activities across various channels.
• Launch optimized online adverts for Google Ads and Microsoft Bing.
• Measure performance using Google Analytics and adjust strategies.

Skills

Digital technologies proficiency

Knowledge of SEM

Social media marketing

Web analytics tools

Tools

Google Ads

Microsoft Bing

Google Analytics

Job description

Senior Digital Marketing Executive Job Summary

We are seeking a highly skilled and experienced Senior Digital Marketing Executive to join our team.

The ideal candidate will have a strong passion for digital technologies and all digital marketing channels, be tech-savvy and intuitive, with great ideas to reinforce our marketing strategies.

The successful candidate will implement digital marketing activities across a broad range of channels, including SEM, social media, and display.

This role involves launching optimized online adverts, including Google Ads and Microsoft Bing.

You will measure the performance of digital marketing efforts using various web analytics tools such as Google Analytics.

The ideal candidate will also support the team in developing the overall digital marketing strategy.

This includes assisting with setting up conversion tracking, pixel and event tracking on the website and across various digital platforms.

Additionally, you will conduct research on market trends, brand audiences competitors and the end-to-end consumer journey to drive engagement conversions.