Executive - Brand and Marketing Communications.Group Commercial Office

MTN Group; Roodepoort; On-site; ZAR 2 500 000 - 3 500 000; Full time

Job summary

A leading telecommunications company in Roodepoort seeks an experienced executive to oversee brand strategy and customer experience. The role requires over 15 years in strategic brand and marketing leadership, ideally at the CMO or EVP level within multinational contexts. Candidates must demonstrate proven success in linking brand investments to commercial performance and possess strong insights into the telco, tech, or fintech sectors. A hybrid work environment is offered with a competitive salary and growth opportunities.

Qualifications

• 15+ years senior leadership experience in strategic brand and marketing.
• Proven impact linking brand investment to commercial performance.
• Strong exposure to telco, tech, or large-scale consumer industries.

Responsibilities

• Define and govern Group brand architecture and portfolio strategy.
• Champion a unified customer experience across platforms.
• Own consumer research and insights programs to drive strategies.

Skills

Enterprise growth leadership

Marketing finance & ROI governance

Insights & measurement excellence

Digital & AI fluency

Inclusive leadership

Education

4-year tertiary degree in Business / Marketing

MBA or relevant Master’s preferred

Chartered Marketer designation

Job description

Context

• Rapid technological change : 5G, fibre, AI / ML, fintech, Data Centers and platform
• Evolving regulation and policy across Africa and the Middle East.
• Intensifying competition from global technology platforms and digital entrants.
• Multi-national, multi-cultural, multi-geography footprint (MENA, WECA, SEAGHA) with 300M+ customers.
• MTN’s Ambition 2025 strategy to build the leading platforms for Africa’s progress and scale the TechCo pivot.

Organization Values

At MTN we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals. Our values dubbed, LIVE Y’ello, are the cornerstone of our culture.

Lead with Care

Can-do with Integrity

Collaborate with Agility

Serve with Respect

Act with Inclusion

Key Performance Areas : Core, essential responsibilities / outputs of the position (KPA's)

Brand & Growth Strategy

• Define and govern Group brand architecture and portfolio strategy, including endorsement logic and naming systems.
• Translate brand strategy into commercial outcomes: market penetration, revenue growth, market share, and long‑term brand equity.
• Provide strategic marketing input to Group strategy, influencing product, platform and ecosystem decisions.

Customer & Stakeholder Experience

• Champion a unified customer experience (CX) with NPS, CES and CLV embedded in OpCo scorecards.
• Provide UI and UX guidance and design standards for all MTN digital and fintech platforms.
• Align service, channels and communications to deliver frictionless, intuitive customer journeys.

Insights, Research & Measurement

• Own the consumer research and insights programme (segmentation, demand landscapes, brand and comms tracking, concept testing, pricing and UX research).
• Lead Brand Health Tracking and Net Promoter Score (NPS_ or other across markets with quarterly Group dashboards and OpCo action plans.
• Institutionalise test‑and‑learn (A / B testing, incrementality) and link results to creative and media optimisation.
• Lead Customer Lifetime Value (CLV) modelling to inform acquisition, retention and monetisation strategies.
• Oversee Marketing & Media Mix Modelling (MMM) to optimise spend and demonstrate ROI.

Education

• 4-year tertiary degree in Business / Marketing (or related).
• MBA or relevant Master’s preferred.
• Chartered Marketer designation advantageous.

Experience

• 15+ years senior leadership in strategic brand and marketing, ideally CMO / EVP level in multinational environments.
• Proven impact linking brand investment to commercial performance and leading largescale media and sponsorship portfolios.
• Strong exposure to telco / tech / fintech or large-scale consumer industries (FMCG, Banking).
• Extensive multi-country, multicultural experience across Africa and / or the Middle East.

Core Competencies

• Enterprise growth leadership and board-level influence.
• Marketing finance & ROI governance; data-driven decision-making.
• Insights & measurement excellence : brand tracking, MMM, CLV modelling, competitive intelligence.
• Agency & ecosystem leadership; procurement and supplier diversity governance.
• Media governance : brand safety, ad-fraud detection, transparency and attention metrics.
• Digital & AI fluency, including responsible adoption of Generative AI.
• Strategic agility & change leadership across decentralised organisations.
• Inclusive leadership; talent development and employer brand advocacy.

Data, Digital & AI