Events & Marketing Coordinator

Initiate International; Johannesburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A prominent operator in the gaming sector is seeking an Events & Marketing Coordinator in Johannesburg. This role involves planning and executing various high-impact events to boost customer engagement and partnership development. Ideal candidates will have a National Diploma and three years of relevant experience in fast-paced environments like iGaming and Sports Betting. Strong project management and negotiation skills are essential. The position offers the opportunity to work within a dynamic, high-energy industry and influence commercial performance.

Qualifications

• Minimum 3 years experience in events, marketing coordination, sales support or partnership roles.
• Experience working in high-energy B2C environments like iGaming, Sports Betting, Racing, or hospitality.
• Strong attention to detail and ability to work under pressure.

Responsibilities

• Plan and execute internal and external events, including sportsbook activations and trade shows.
• Manage end-to-end event delivery, including venues, branding, and guest experience.
• Support sales teams with event-led lead generation and partnership development.

Skills

Event planning

Stakeholder coordination

Project management

Commercial awareness

Vendor negotiation

Intermediate MS Office

Education

National Diploma in Marketing, Communications, Events Management or related field

Job description

Events & Marketing Coordinator required in Johannesburg.

Our client, a well-established operator within the iGaming and Sports Betting sector, is looking for a Sales Events & Marketing Coordinator to drive the planning and execution of high-impact events, brand activations and partnership initiatives that directly support customer acquisition, retention and revenue growth.

If you have experience in live events, commercial activations and high-energy environments get you going, this role will hit the sweet spot.

This is a hands-on role in a fast-moving, regulated industry where timing, precision and brand consistency are non-negotiable.

The Role:

Youll be responsible for delivering seamless, high-quality sports betting and iGaming events, sponsorship activations and promotional campaigns that elevate brand visibility and strengthen commercial partnerships.

Duties and Responsibilities:

• Planning and executing internal and external events including sportsbook activations, race-day events, tournaments, launches, trade shows, conferences and client engagements
• Managing end-to-end event delivery: venues, branding, registrations, guest experience, on-site coordination and post-event close-out
• Supporting sales and commercial teams with event-led lead generation, VIP engagement and partnership development
• Coordinating marketing campaigns linked to betting promotions, sponsorships and major sporting or racing calendars
• Ensuring strict brand consistency across all event materials, digital assets and promotional collateral
• Managing event-related suppliers and agencies, negotiating pricing and service levels to maximise ROI
• Developing and controlling event and marketing budgets, tracking spend and measuring performance
• Coordinating logistics including travel, accommodation, equipment, setup and breakdown
• Ensuring compliance with operational, health and safety, and industry-related standards at all events
• Preparing post-event and campaign reports with insights, performance data and commercial recommendations

Requirements:

This role is best suited to someone who understands the pace, pressure and commercial realities of iGaming, betting, racing or adjacent entertainment industries.

• A National Diploma (NQF Level 6) in Marketing, Communications, Events Management or a related field
• Minimum 3 years experience in events, marketing coordination, sales support or partnership roles
• Experience working in iGaming, Sports Betting, Racing, hospitality, entertainment or high-volume B2C environments
• Strong event planning, stakeholder coordination and project management skills
• Commercial awareness with the ability to support revenue-driven initiatives
• Vendor negotiation and supplier management experience
• Budget management and financial tracking capability
• Intermediate MS Office proficiency
• Flexibility to work evenings, weekends and public holidays aligned to sporting and betting calendars
• Willingness to travel within South Africa

The Right Mindset – You are:

• Calm under pressure and comfortable in live-event environments
• Highly organised with strong attention to detail
• Commercially minded and brand-conscious
• Proactive, adaptable and solution-focused
• A team player who takes ownership and delivers without hand-holding

Why This Role Stands Out:

• Youll be operating at the heart of a high-growth, high-energy industry, delivering experiences that directly influence customer engagement, partnerships and commercial performance.
• If you want exposure, responsibility and the chance to make measurable impact in iGaming and Sports Betting, this role delivers exactly that.