E-Commerce Marketing Manager (UK DTC Brand)

Purolabs; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading global e-commerce brand is looking for an E-Commerce Marketing Manager (DTC) to drive customer acquisition and manage a remote marketing team. This fully remote role offers flexibility to work from anywhere. You'll develop and optimize marketing strategies across Google Ads, Meta, and TikTok, while analyzing KPIs to enhance performance. Ideal candidates have strong DTC e-commerce experience and proven abilities in managing remote teams and digital marketing projects.

Benefits

Fully remote work

Ownership of marketing strategy

Paid time off

Flexible working hours

Qualifications

• Proven DTC e-commerce experience is a must.
• Deep understanding of customer acquisition strategies.
• Experience in managing remote teams.

Responsibilities

• Build and execute strategies for customer acquisition.
• Design and optimize the complete marketing funnel.
• Manage and mentor a remote marketing team.
• Lead marketing initiatives from planning to execution.
• Analyze KPIs to steer campaign performance.

Skills

Customer acquisition specialist

Data analysis

Project management

Team leadership

Multi-channel marketing

Tools

Google Ads

Meta

TikTok

Klaviyo

Monday

Trello

Clickup

Job description

Job Title: E-Commerce Marketing Manager (DTC)

Location: Remote (UK Timezone)

Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (GMT) with at least 4 hours overlap.

NOTE: INDEPENDENT CONTRACTOR POSITION

Are you an experienced Digital Marketing Manager with a passion for driving growth in the DTC e-commerce space? Are you looking for a fully remote role that allows you to work independently while driving high-impact strategies for a fast-growing global brand?

If so, this opportunity could be perfect for you…

About The Role

We are a fast moving, Shopify DTC e-commerce brand in the health and wellness space looking for a Digital Marketing Manager to lead customer acquisition and growth initiatives across multiple channels.

As an independent contractor, you’ll have the flexibility to work from anywhere in the world, while spearheading impactful campaigns across Google Ads, Meta, TikTok, and email marketing with Klaviyo.

You’ll also oversee a marketing team and manage projects that amplify new customer acquisition, retention, and overall performance.

Key Responsibilities

• Customer acquisition & growth: Build and execute strategies to drive new customer acquisition via Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing (Klaviyo), focusing on lowering CAC and improving LTV.
• Full funnel management: Design and optimise the complete marketing funnel—from awareness to retention—ensuring every part of the customer journey is crafted to deliver exceptional growth and performance.
• Team leadership & collaboration: Manage, mentor, and work alongside a remote team of digital marketers while also collaborating with external stakeholders. Ensure marketing projects are delivered on time, within scope, and to a high standard.
• Project management: Lead marketing initiatives from planning to execution, ensuring cross‑functional alignment between product, creative, and content teams. Keep campaigns tightly managed with clear objectives, deliverables, and timelines.
• Data‑driven insights: Develop, monitor, and analyse KPIs such as ROAS, customer acquisition cost (CAC), and CLTV, using data insights from tools such as GA4 and Triple Whale to steer campaign performance and make focused improvements. Forecast and report financial results weekly/monthly to identify growth opportunities.
• Stay at the cutting edge: Keep up‑to‑date with evolving trends, platform updates, and competitors to deliver fresh, innovative solutions that stand out in a competitive market.

What You'll Bring

• Proven DTC e‑commerce experience: Extensive knowledge and experience working with DTC brands is a must.
• Customer acquisition specialist: A deep understanding of multi‑channel customer acquisition strategies, including paid search, paid social, and email marketing.
• Remote team & project management: Previous experience in managing remote teams and leading digital marketing projects independently from start to finish, with a focus on collaboration and clear communication.
• Results‑oriented & data‑savvy: Strong grasp of data analysis and performance metrics, with a knack for improving KPIs such as ROAS, CAC, and LTV.
• Platform expertise: Hands‑on experience using Google Ads, Meta, TikTok, and Klaviyo for email marketing is essential.
• Independent & proactive: You’ll need the ability to self‑manage, set priorities, and adapt quickly to brand targets and performance goals while maintaining daily accountability.
• Experience using project management software such as Monday, Trello or Clickup.

What's On Offer

• Fully remote: Work independently from anywhere in the world. This role gives you the ultimate flexibility to operate from whichever time zone you call home.
• Ownership of strategy: Lead the marketing strategy for a growing global e‑commerce brand and drive powerful customer acquisition and retention campaigns.
• Dynamic, remote team: Join a supportive and motivated global team that thrives on collaboration and innovation in the digital space.
• Paid time off and flexible working.

If you're ready to lead from the front and scale a high‑growth DTC brand in a fully remote role, we'd love to hear from you!

Please submit your resume and intro video in English format only.