Director of Brand and Communication Mantis Group

AccorCorpo; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading hospitality company is seeking a seasoned Brand Manager in Cape Town, South Africa. Responsibilities include developing brand identity, overseeing brand standards, and managing media relations to enhance brand equity. Candidates should have at least 10 years of experience in brand management within luxury sectors, strong media relations skills, and a passion for sustainability. This full-time role offers competitive salary packages with performance-based bonuses and opportunities for personal growth.

Benefits

Competitive salary package

Performance-based bonuses

Local and global benefits

Continuous learning opportunities

Personalized reward programs

Qualifications

• 10 years experience in brand management, communications or PR in hospitality, luxury or lifestyle sectors.
• Strong media and stakeholder relations experience with excellent communication and presentation skills.
• Exceptional leadership, collaboration and project management abilities.

Responsibilities

• Develop and execute the brand's identity positioning and tone of voice.
• Implement brand guidelines for consistent storytelling and guest experience.
• Oversee crisis communication planning to safeguard the brand's reputation.

Skills

Business Development

Oversight

Account Management

Project Management

Client Relationships

Strategic Initiatives

Education

Bachelor's degree in Marketing, Communications, Brand Management or related field

Job description

Key Responsibilities

• Develop and execute the brand's identity positioning and tone of voice across all internal and external platforms.
• Implement and oversee brand guidelines to ensure consistent visual identity storytelling and guest experience.
• Support pre-opening activities by aligning new properties with brand standards and ensuring their integration into the Mantis narrative.
• Monitor brand performance and sentiment using insights to refine positioning and improve engagement.
• Lead internal and external communications including media relations, press releases, thought leadership and corporate announcements.
• Build and maintain relationships with global media influencers and partners to expand brand reach and credibility.
• Oversee crisis communication planning to safeguard the brand's reputation and integrity.
• Represent Mantis at industry events, media engagements and stakeholder forums.
• Plan and execute integrated communications campaigns that reinforce Mantis values and drive audience engagement.
• Collaborate closely with Sales & Marketing teams to develop storytelling initiatives that showcase the brand's unique experiences and conservation-led purpose.
• Work with digital marketing and design teams to ensure all online and on-property materials are consistent with brand standards.
• Oversee content creation for digital platforms, print materials and internal publications.
• Lead communications around sustainability, community engagement and conservation initiatives under Mantis Impact.
• Ensure that CSR narratives are authentic, measurable and aligned with the brand's core pillars.
• Collaborate with operations and development teams to integrate sustainability storytelling across all guest and stakeholder touchpoints.
• Track and analyze the effectiveness of brand and communication initiatives using engagement, media coverage and sentiment metrics.
• Prepare reports and recommendations for senior leadership to guide strategic decision-making.
• Stay abreast of industry trends, media innovations and competitor activity to maintain Mantis' leadership position in the conservation-led luxury hospitality space.

Qualifications

• Bachelor's degree in Marketing, Communications, Brand Management or a related field.
• 10 years experience in brand management, communications or PR preferably within hospitality, luxury or lifestyle sectors.
• Proven track record in building and protecting brand equity across global or multi-property portfolios.
• Strong media and stakeholder relations experience with excellent communication and presentation skills.
• Passion for sustainability, conservation and community engagement.
• Exceptional leadership, collaboration and project management abilities.

Additional Information

Benefits, rewards, motivations: In recognition of your hard work and dedication we offer:

• Lucrative Rewards: Your efforts won’t go unnoticed, anticipate a competitive salary package with generous performance-based bonuses and incentives.
• Personal Growth: Unlock your full potential and pursue your personal goals through continuous learning and development opportunities.
• Industry Perks: Enjoy local and global benefits on accommodation, dining and lifestyle services.
• Learning Opportunities: Access Accor's extensive learning and development platform offering thousands of courses to expand your knowledge and skills.
• Recognition and Rewards: Personalized reward programs, bonuses and incentives in addition to a competitive base salary.

Remote Work: No

Employment Type: Full-time

Key Skills

• Business Development
• Information Technology
• Oversight
• Professional Development
• Account Management
• Client Relationships
• Project Management
• Strategic Initiatives
• Ensure Compliance
• Program Development
• KPI
• Product Development
• Direct Reports
• Strategic Development
• Special projects

Experience: years

Vacancy: 1