Digital Media Specialist

The Unlimited; Durban; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A dynamic digital marketing company in Durban is seeking a Digital Media Specialist to lead high-performing campaigns across Meta, Google, and TikTok. The ideal candidate will have serious Meta Ads experience and at least four years in performance marketing with a focus on eCommerce. Responsibilities include driving data-driven optimisation, running A/B tests, and building robust audience frameworks. This is a great opportunity to thrive in a fast-moving digital marketing team.

Qualifications

• 4+ years in Search/performance with eCommerce success.

Responsibilities

• Plan, launch and scale campaigns across Meta, Google, and TikTok.
• Drive data-driven optimisation, auditing, experimenting for ROI.
• Design and run A/B tests to lift performance.

Skills

Meta Ads experience

Analytical mindset

Strong Excel skills

Education

Google Ads certification

Google Analytics certification

Meta certification (or willingness to upskill)

Job description

About the role

We’re on the hunt for a Digital Media Specialist. Are you passionate about leading and scaling high‑performing performance media across Meta (Instagram & Facebook), Google and TikTok to drive measurable ROI? Do you thrive in a fast‑moving digital marketing team? If so, we’re eager to learn more about you!

Responsibilities

As a Digital Media Specialist, you will apply performance media strategy to plan, launch and scale Meta, Google (Search, GDN, YouTube) and TikTok campaigns; drive data‑driven optimisation, auditing, experimenting and iterating based on signals to improve ROI; design and run A/B tests across landing pages, ad copy, keywords and bids to continuously lift performance; and build robust audience‑building & targeting frameworks while cultivating partnerships with platform teams (Google, Meta, etc.) to unlock new opportunities.

Qualifications

• Serious Meta Ads experience with a proven big‑budget track record
• 4+ years in Search/performance (e.g., Search Campaign Manager), with eCommerce performance success
• Certifications: Google Ads & Google Analytics; Meta certified (or willingness to upskill where needed)
• Analytical, performance‑driven mindset with strong Excel skills

We’d love to hear from you!