Digital Media Planner

Publicis Groupe Holdings B.V; Johannesburg; On-site; ZAR 450 000 - 600 000; Full time

Job summary

A leading global marketing agency based in Johannesburg is seeking a dedicated individual for digital media campaign management. Responsibilities include ensuring effective campaign operations, collaborating with creative agencies, and optimizing performance to meet strategic KPIs. Ideal candidates should have experience in cross-platform management and a strong analytical mindset. This role offers a chance to contribute to high-impact marketing initiatives within a dynamic environment.

Qualifications

• Experience in digital media campaign management is essential.
• Ability to manage multiple projects efficiently.
• Strong communication skills to coordinate with teams and clients.

Responsibilities

• Manage digital media campaigns and ensure alignment with client needs.
• Monitor campaign performance and make necessary adjustments.
• Collaborate with creative agencies to ensure timely delivery of assets.

Skills

Cross-platform campaign management

Analytical skills

Attention to detail

Tools

Publicis Starscape

PowerHub

Job description

An exciting opportunity for an enthusiastic, organised and committed individual to join Publicis Media.

Overview

• Ensure the effective operational management of all digital media campaigns in your portfolio.
• Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team.
• Be fully accountable and responsible for all digital implementation requirements.

Implementation plans

• Build implementation plans in line with the strategic requirements and KPI’s.
• Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes.
• Ensure digital media plans are aligned with the overarching lay‑downs/flow plans or live planning tool.
• Immediately flag discrepancies, wherever these may arise – creative, budget, timing KPI’s etc.
• Plan and load bookings using Publicis Starscape tool (training will be provided).

Campaign Management and AdOps Alignment

• Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided).

Daily performance monitoring

• Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.
• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live.
• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives.
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance.

Tracking, Tagging & Taxonomy

• Ensure that tracking tags are requested timeously to ensure that the go‑live date is not compromised.
• Ensure QA testing happens on all campaigns.
• Ensure taxonomy is implemented correctly and in line with the brand requirements.
• Ensure the correct tagging is implemented.

Creative Agency Alignment

• Send chase lists to the creative agencies in line with the implementation plans.
• Chase the creative agencies for the delivery of creative elements for campaign management execution.
• Flagging creative delays with client that affect go‑live or pacing.
• Ensure creative agencies are delivering best‑practice creative, on time and on brief.
• Pre‑check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets.

Strategy Alignment

• Align on strategy requirements and deliverables before building implementation plans.
• Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.

Post & Interim Campaign Reports

• Drive the delivery of interim and post campaign reports.
• Ensure the data accuracy of reports.Ensure correct formatting of the reports.
• Ensure benchmark and all required information is included in the reports.

Buying & Billing Alignment

• Collate all invoices.
• Check flow‑plan actualisation.
• Send billing pack and revised CE’s to byer.

Other Reporting

• Weekly spend tracking.
• Weekly creative delivery tracker.
• Weekly optimisation report
  • Recommendations for improvement.
  • Key insights into the campaigns performance.
  • Optimisation recommendations.
• Regional requests.
• Input into close‑out reports.

Responsibilities

Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

Qualifications

Experienced cross‑platform campaign management and implementation planning. Ability with speed and accuracy.