Digital Marketing Specialist

Badger Holdings (Pty) Ltd; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading pet insurance brand is seeking a Digital Marketing Specialist in South Africa to drive digital campaigns and customer acquisition. The role includes managing budgets, optimizing for performance, conducting A/B testing, and ensuring compliance with legal standards. This position offers remote flexibility or the opportunity to work in George, with hours aligned to the Australian time zone. Join a passionate team dedicated to making a positive impact on pet health and wellbeing.

Benefits

Flexible working hours

Remote work option

Collaborative team environment

Qualifications

• Experience in leading digital marketing campaigns across various platforms.
• Proven track record in SEO and content optimization.
• Strong analytical skills with experience in Google Analytics.

Responsibilities

• Develop and manage the digital marketing strategy and budget.
• Execute and optimize campaigns across multiple digital platforms.
• Monitor performance metrics and present actionable insights.

Skills

Digital Marketing

SEO

Analytics

Campaign Management

PPC Optimization

Tools

Google Ads

Google Analytics

Meta Ads

Google Tag Manager

SEO Tools

Job description

Join a purpose-driven Australian pet insurance brand on a mission to protect pets across the country.

We’re launching an exciting new pet insurance brand in Australia, and we’re looking for a Digital Marketing Specialist to help us make a powerful digital impact. This is a remote role based in South Africa, offering the opportunity to work with a dynamic, collaborative team while supporting a brand that values integrity, creativity, and customer empathy.

About The Role

We’re looking for a Digital Marketing Specialist to lead and optimise our digital campaigns, drive customer acquisition, and elevate our brand presence across multiple channels. This is a unique opportunity to work in a highly regulated industry where creativity meets compliance.

Key Responsibilities

Digital Strategy & Budgeting

• Develop and manage digital channel mix and budget allocation with the Head of Marketing.
• Optimise campaigns for CPL and CPA, ensuring high-performing channels are prioritised.
• Collaborate with the Marketing Analyst for accurate tracking and insights.

Campaign Management

• Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.
• Ensure proper tagging and tracking via Google Tag Manager.
• Drive ROI through PPC and display optimisation.

Analytics & Reporting

• Monitor performance using Google Analytics and other tools.
• Build dashboards and reports to track KPIs and conversion metrics.
• Present actionable insights to stakeholders.

Optimisation & Testing

• Conduct A/B testing and implement CRO strategies.
• Collaborate with UX and creative teams to improve landing page performance.

SEO & Content

• Implement on-page and technical SEO with our front-end developer.
• Conduct keyword research and optimise content for organic growth.

Customer Journey & Compliance

• Align campaigns with lifecycle stages in collaboration with CRM and product teams.
• Ensure all digital content complies with legal and regulatory standards.

Cross-Channel & Agency Collaboration

• Coordinate with email, social, and offline teams for cohesive messaging.
• Oversee agency-managed digital marketing activities.

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to 15:00 SA time giving you more free time later in your day!

Why work with us?

At Pacific International Insurance, we're not just about policies, we're about pets. Join a team that values innovation, purpose, and creating Soft Landings. You'll be helping pet owners across Australia make informed, stress‑free decisions about their pets’ health and wellbeing.

Ready to Apply?

If you're excited to help shape the future of pet insurance in Australia through innovative digital marketing, we’d love to hear from you.

Apply now and be part of a team that’s making a difference—one paw at a time.