Digital Marketing Specialist

Bebeedigitalmarketing; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing company in Cape Town is seeking a seasoned Digital Marketing professional to lead website optimization and digital campaigns. Responsibilities include executing SEO strategies, utilizing analytics tools for performance tracking, and managing social media agencies to create engaging content. The ideal candidate will have a Bachelor's degree in marketing, at least 4-6 years of digital marketing experience, and a strong understanding of analytics tools. This role promises a competitive salary and a dynamic work environment.

Benefits

Competitive salary and benefits package

Ongoing training and development opportunities

Supportive work environment

Qualifications

• 4-6 years of experience in digital marketing, preferably in consumer goods.
• Experience in the skincare category is a plus.
• Expertise in website management and SEO strategies.

Responsibilities

• Lead website optimization and digital campaigns.
• Collaborate with social media agencies.
• Track performance using analytics tools.
• Develop data-driven marketing strategies.

Skills

SEO strategies

Google Analytics

Digital marketing analytics

Social media management

Project management

AI tools

Education

Bachelor's degree in marketing or communications

Tools

SEMrush

Social Media Insights

Job description

About the Role

We are seeking a seasoned Digital Marketing professional to spearhead our website optimization and digital campaigns.

Develop and execute SEO strategies, collaborating with development teams to enhance functionality, design, and content.

Leverage analytics tools (Google Analytics, SEMrush) to track performance and optimize digital marketing efforts.

Work closely with social media agencies to create engaging campaigns across multiple platforms (Instagram, Facebook, Tik Tok, You Tube, Linked In).

Analyze campaign results, identifying areas for improvement and developing data-driven recommendations.

Collaborate with cross-functional teams to ensure alignment with brand objectives and product launches.

Drive engagement, community growth, and visibility through effective community management and content creation.

Maintain up-to-date knowledge of industry trends and best practices in digital marketing.

Monitor and report on key digital marketing metrics (traffic, engagement, conversion rates).

Brief performance agencies and report on performance accordingly.

Develop and implement digital marketing strategies that adapt to diverse international markets, considering local preferences, trends, and regulations.

Stay abreast of emerging technologies, including AI tools, to inform digital marketing decisions.

Skillfully manage multiple projects, ensuring timely delivery and high-quality outcomes.

Cultivate strong relationships with internal stakeholders, vendors, and partners to achieve business goals.

Promote a culture of innovation, encouraging experimentation and continuous improvement.

Evaluate and refine digital marketing strategies based on performance data and market insights.

Lead by example, fostering a collaborative and inclusive team environment.

Drive business growth through data-driven decision-making and strategic partnerships.

Responsible for all-round digital marketing experience, exceptional communication skills, project management skills, and proficiency in using digital marketing analytics tools to report on and optimize performance.

A keen eye for design and an understanding of how digital branding ties into the overall customer experience are essential.

This role offers a unique opportunity to make a significant impact on our digital presence and drive business success.

The ideal candidate will possess a strong understanding of digital marketing principles, excellent analytical skills, and the ability to think creatively.

Required Skills and Qualifications

• Bachelors degree in marketing or communications or related field.
• Minimum of 4-6 years of experience in digital marketing, preferably in a related premium consumer goods sector.
• Experience in the skincare category is advantageous.
• All-round digital marketing experience.
• Expertise in website management.
• Experience in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.).
• Strong social media acumen with experience managing campaigns across multiple platforms.
• Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.).
• Exceptional communication and project management skills, with the ability to manage multiple projects.
• A keen eye for design and an understanding of how digital branding ties into the overall customer experience.
• Experience in using AI tools within digital marketing activities is advantageous.

Benefits

• A competitive salary and benefits package.
• A dynamic and supportive work environment.
• Ongoing training and development opportunities.
• A chance to work on exciting and challenging projects.
• A collaborative and inclusive team culture.

Others

To apply, please submit your resume and a cover letter outlining your relevant experience and qualifications.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Please note that we are an equal opportunities employer and welcome applications from diverse candidates.

Job Titles

• Web Optimization Specialist
• Digital Campaigns Manager
• SEO Strategist
• Digital Marketing Analyst
• Social Media Manager
• Content Creator
• Community Manager
• Digital Marketing Executive