Digital Marketing Manager

Energy Capital & Power; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading energy firm based in Cape Town is seeking a Digital Marketing Manager. The role involves leading and optimizing digital marketing initiatives across various brands and events. Responsibilities include managing websites, executing SEO strategies, and planning paid media campaigns. The ideal candidate should have a Bachelor's degree in Marketing and 3–6 years of digital marketing experience. The role offers a chance to drive growth creatively and strategically.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3–6 years of hands‑on experience in digital marketing, including SEO, CRO, paid media, and analytics.
• Proficiency with tools like GA4, Google Ads, Meta Ads, WordPress, and A/B testing platforms.

Responsibilities

• Manage and maintain company and events websites, focusing on user experience.
• Drive organic growth through SEO strategies, including hands-on experience with WordPress.
• Plan, execute, and optimise paid media campaigns across various platforms.

Skills

SEO

CRO

Paid media management

Analytics

Digital strategy

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Google Ads

Meta Ads

WordPress

A/B testing platforms

Job description

Energy Capital & Poweris seeking a results-driven Digital Marketing Manager to lead and optimize our digital marketing initiatives across a portfolio of global energy events and media brands. This role will be responsible for developing and executing digital strategies that drive traffic, boost conversions, and maximize ROI.

Job Description

• Manage and maintain company and events websites with a strong focus on user experience and performance. Execute A/B testing, usability testing, and conversion rate optimization (CRO) strategies to continuously improve website effectiveness.
• Drive organic growth through on-page and off-page SEO strategies. Must have hands‑on experience with WordPress and understand SEO tools and analytics platforms.
• Set up, manage, and optimise Google Analytics 4 (GA4) accounts and other tracking tools. Monitor user behaviour, campaign performance, and key site metrics to inform decision making.
• Plan, execute, and optimise paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn. Oversee ad creative, targeting, and funnel strategies to maximize reach and engagement.
• Allocate, track, and manage digital marketing budgets. Optimize spend to improve Return on Ad Spend (ROAS) and increase customer Lifetime Value (LTV).
• Own and lead the digital marketing strategy across multiple brands and events, ensuring alignment with broader business goals. Collaborate with project directors and marketing teams to execute data‑informed campaigns.
• Track key performance indicators (KPIs), generate regular performance reports, and provide actionable insights for continuous improvement and growth.
• Stay current on digital marketing trends, paid media innovations, and emerging performance marketing tools. Apply insights to keep our strategies ahead of the curve.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3–6 years of hands‑on experience in digital marketing, including SEO, CRO, paid media, and analytics.
• Proficiency with tools like GA4, Google Ads, Meta Ads, WordPress, and A/B testing platforms.
• Certifications in Google Ads, GA4, Meta Blueprint, or SEO/CRO platforms (e.g. HubSpot, SEMrush, CXL).
• Strong analytical and strategic skills, with the ability to manage budgets, track KPIs, and optimise performance.
• Ability to manage multiple campaigns across regions and teams.