Digital Marketing Manager

Boardroom Appointments; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a skilled marketing professional to develop and manage marketing strategies and campaigns. You will oversee social media, SEO, and paid strategies while maintaining a strong brand voice. The ideal candidate has 5 - 8 years of experience in digital marketing, team leadership skills, and a proven ability to execute successful campaigns. This role offers the opportunity to mentor a team and collaborate across functions, ensuring alignment with the company’s strategic objectives.

Qualifications

• 5 - 8 years in a relevant marketing role, preferably digital marketing.
• Experience developing and implementing successful digital campaigns.
• Team leadership experience.

Responsibilities

• Develop and manage marketing strategies and campaigns.
• Oversee social media, paid, and SEO strategies.
• Maintain a strong brand voice across various media.
• Guide the Digital Marketing Coordinator in identifying KPIs.
• Manage and mentor a team of digital marketing professionals.

Skills

Digital marketing

Team leadership

Campaign management

SEO best practices

Content management

Analytical skills

Job description

Overview

The ideal candidate should demonstrate the following qualifications and experience:

5 - 8 years in a relevant marketing role (digital marketing preferred)

Team leadership experience

Experience developing and implementing successful digital campaigns

Advantageous requirements:

Experience working for a tech or digital product company

YOUR RESPONSIBILITIES WILL INCLUDE

Develop and manage marketing strategies and campaigns

• Develop and manage digital marketing campaigns in line with the products strategic objective
• Collaborate with cross-functional teams to ensure integration with the full product and go-to-market life-cycle

Oversee social media, paid and SEO strategies

• Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
• Ensure SEO best practices are implemented and maintained on the websites and blog posts
• Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

Copywriting and content management

• Maintain a strong brand voice and ensure content aligns with the company's values, tone, and brand guidelines
• Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
• Supervise the creation of high-quality and engaging content for various digital channels, including websites, social media, blogs, and email campaigns
• Conduct PR activities, including writing articles, arranging interviews and organising events
• Proofread and copy edit comms for both internal and external projects
• Assist with UX copywriting from time-to-time
• Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

Tracking campaigns

• Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
• Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
• Oversee the monthly and quarterly compilation and presentation of reports

Team leadership

• Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
• Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
• Ensure that roles and responsibilities are up to date as and when the business needs change
• Participate in the recruitment process to ensure the attraction and retention of the best talent

COMPETENCIES:

• Analytical and diagnostic skills
• Critical thinker and natural problem solver
• Insatiable curiosity and willingness to learn
• Strong collaborator and willing to take initiative to assist and support colleagues
• Organised and able to work under pressure
• Excellent communication and interpersonal skills for effective end-user interaction.
• Ability to work independently and in a team-oriented, collaborative environment.
• Strong problem-solving skills and attention to detail.