Digital Marketing Executive

Field Glass; Remote; ZAR 200 000 - 400 000; Full time

Job summary

A digital marketing agency is seeking a Digital Marketing Executive to manage and optimise paid advertising campaigns across various digital channels. The successful candidate will work remotely, collaborating with internal teams, to plan and execute effective campaigns while ensuring a good return on investment. A Bachelor's degree in Marketing or related field and a minimum of 12 months of practical experience in managing paid advertising campaigns are required. This is a full-time position with the potential for significant growth.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Advertising, or related field.
• Minimum 12 months experience in managing paid advertising campaigns.
• Demonstrable understanding of digital advertising platforms and analytics.
• Good communication skills to liaise with clients and present insights.

Responsibilities

• Set up, manage, and optimise paid advertising campaigns across digital channels.
• Work with the sales team to align advertising goals with campaign strategies.
• Track and report on campaign performance using analytics.
• Stay updated on digital advertising best practices and trends.

Skills

Campaign management

Analytical skills

Communication skills

Time management

Adaptability

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads (Facebook/Instagram)

Job description

We are looking for a Digital Marketing Executive (Remote) who will manage and optimise paid advertising campaigns across digital channels.

The role involves planning, executing and analysing ad campaigns, ensuring good ROI and delivering measurable results.

As this is a fully remote role, you will be responsible for managing ads with autonomy — working with internal team members (or freelancers) as needed, reporting performance, and continuously optimising.

Key Responsibilities

• Set up, manage, monitor, and optimise paid advertising campaigns across platforms (e.g., Google Ads / Meta (Facebook / Instagram) / possibly others depending on our needs).
• Work closely with the wider sales team to understand their advertising goals (sales, leads, traffic, brand awareness) and translate those into campaign strategies.
• Perform keyword research, audience targeting, ad copy and creative testing, budget allocation.
• Track, analyse, and report on campaign performance (e.g., ROI, CPA, ROAS, conversion metrics), and use data to adjust and improve campaigns.
• Provide regular performance reports to clients, along with actionable insights and recommendations.
• Maintain and update campaign documentation and client briefs; ensure ad accounts are organised, compliant, and well‑managed.
• Stay up-to-date with digital advertising best practices, platform changes, and emerging trends.
• Collaborate (remotely) with any internal team or freelancers (e.g. designers, copywriters) to coordinate creatives, landing pages, or content tied to ad campaigns.

Employment Details

Employment Type: Full-time (remote)

Reporting to: Managing Director

Start date: 5th January

Qualifications & Requirements

• Bachelor's degree (or higher) in Marketing, Digital Marketing, Advertising, Communications, Business, or related field.
• Minimum 12 months of practical experience managing paid advertising campaigns (for clients or employer).
• Demonstrable understanding of digital advertising platforms (Google Ads, Meta Ads, etc.).
• Basic to intermediate experience with campaign analytics, tracking, and reporting.
• Good communication skills — ability to liaise with clients, understand objectives, present performance and recommendations.
• Self‑motivated, able to work remotely with minimal supervision, organised, detail‑oriented.
• Ability to multitask across multiple client campaigns, manage deadlines and budgets.