Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

AGC Recruitment Pty Ltd; Sandton; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global law firm in Sandton is seeking a Digital Marketing & CRM Coordinator to develop and execute digital marketing campaigns, manage the CRM system, and enhance brand awareness. The ideal candidate will have a qualification in Digital Marketing, experience in a professional services environment, and skills in SEO and social media management. This role offers a competitive market-related salary.

Qualifications

• Proven experience in digital marketing, preferably in a professional services or legal environment.
• Strong knowledge of SEO, PPC, email marketing, and social media best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Manage the firm's social media profiles and presence.
• Optimize website content for SEO to improve organic search rankings.
• Oversee day-to-day operation of the CRM system (InterAction).

Skills

Digital marketing

SEO

PPC

Email marketing

Social media management

CRM software

Education

Formal tertiary qualification in Digital Marketing or Communications

Tools

Google Analytics

InterAction CRM

Word

PowerPoint

Excel

Job description

Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

Job Openings Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

About the job Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

Our client, a Global Law Firm in Sandton is looking for a Digital Marketing & CRM Coordinator who will be responsible for developing, implementing, and managing digital marketing campaigns that promote the firm's services. This role will play a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The Digital Marketing & CRM Coordinator will also be responsible for managing and optimizing the firm's Customer Relationship Management (CRM) system.

Key Responsibilities:

Digital strategy and campaign management:

• Develop, manage, and execute digital marketing strategies across multiple channels, including social media, email, SEO (search engine optimization), and PPC (pay per click).
• Coordinate with the Clients & Markets team to create cohesive brand messages across all digital platforms.

Social media management:

• Manage the firm's social media profiles and presence, including Facebook, Twitter, LinkedIn, and other relevant platforms.
• Plan and execute social media campaigns to boost engagement and lead generation.

SEO and Website Management:

• Optimize website content for SEO to improve organic search rankings.
• Collaborate with lawyers, the communications team and other stakeholders to produce informative and compliant content that resonates with the target audience.
• Coordinate with web developers to ensure the site structure and content are aligned with SEO best practices.

Email Marketing:

• Work closely with communications and event teams to design and execute email marketing campaigns to nurture leads and keep current clients informed.

CRM System Management:

• Oversee the day-to-day operation of the CRM system (InterAction), ensuring it runs smoothly and efficiently.
• Perform regular system maintenance, including updates, backups, and troubleshooting.

Data Management and Integrity:

• Ensure the accuracy and integrity of all data within the CRM system (InterAction).

Skills and Experience Required:

• Formal tertiary qualification in Digital Marketing, Communications, or related field.
• Proven experience in digital marketing, preferably within a professional services or legal environment.
• Strong knowledge of SEO, PPC (pay per click), email marketing, and social media best practices.
• Proficient in marketing analytics tools such as Google Analytics and social media management platforms.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• CRM software exposure (on InterAction would be an advantage)
• Sound working knowledge of Word, PowerPoint and Excel.
• Photography skills would be an advantage.

Salary & Remuneration:

Market Related.

If you meet the above requirements, please apply online.