Digital Marketing and Online Merchandising Specialist

AVI Limited; Cape Town; On-site; ZAR 300 000 - 420 000; Full time

Job summary

A leading personal care company in Cape Town is seeking a Digital Marketing and Online Merchandising Specialist. This role focuses on planning and executing integrated digital marketing campaigns across various categories including Fragrance and Personal Care. The candidate must have 3-5 years of experience in digital marketing, solid skills in content creation, and a degree in Graphic Design or Digital Marketing. This position offers opportunities for professional growth in a collaborative environment.

Benefits

Career Growth

Collaborative Culture

Commitment to Excellence

Qualifications

• 3 - 5 years' experience in a Multi Media or Digital Marketing environment.
• Solid experience in creating content for social media.
• Exposure to video or animation creation and editing advantageous.

Responsibilities

• Plan and execute unified multi-channel campaigns across social media.
• Produce high quality social media and web content aligned with brand requirements.
• Implement SEO strategies across all content formats.

Skills

E-commerce Expertise

Social media marketing

Content creation

Education

Degree or Diploma in Graphic Design or Digital Marketing

Tools

Adobe Creative Cloud

Job description

Join Indigo Brands, a leader in the personal care and beauty industry, where we create, market, and distribute globally recognised brands like Yardley, Lenthéric, Exclamation, English Blazer, and Gorgeous. As part of AVI Limited, we offer a fast-paced, innovative environment that values teamwork, excellence, and customer-centricity. At Indigo Brands, your contributions will be recognised, and you’ll have the opportunity to grow with a passionate team committed to success. With diverse career paths and a culture of collaboration, we foster an environment where everyone can thrive.

Why Join Indigo Brands?

• Industry Leadership: As a top cosmetics producer in Southern Africa, we lead with trusted, innovative brands.
• Collaborative Culture: We value teamwork and accountability, with every contribution driving success.
• Commitment to Excellence: Our high standards empower employees to achieve their best.
• Career Growth: We support professional development and offer diverse career paths.
• Accreditations: Indigo Brands is ISO accredited and boasts a five-star NOSA rating.

Shape the Future with Us!

A rewarding opportunity awaits a skilled Digital Marketing and Online Merchandising Specialist at Indigo Brands in Epping, Cape Town. In this dynamic position, you will be responsible for planning and executing integrated digital marketing campaigns across Fragrance, Personal Care, and Colour Cosmetics. The main focus is on building a cohesive digital presence across multiple brands by delivering effective content that drives brand awareness and sales conversion, while maintaining a high-performing digital shelf across owned and third-party retail platforms.

Reporting Structure

• Reports to: Marketing Manager

Key Areas of Impact

Campaign Strategy and Execution

• Plan and execute unified multi-channel campaigns across social media and web platforms.
• Partner with Marketing and Sales teams to co-create campaigns that drive both high-level engagement and bottom-line sales conversion.
• Stay ahead of industry shifts, competitor movements, and platform algorithm trends to keep the brands at the forefront.
• Monitor real time insights and analytics to iterate on campaign tactics and improve overall performance.

Content Creation and Management

• Use Artificial Intelligence (AI) to automate repetitive tasks and generate creative content variations.
• Produce high quality social media and web content that strictly adheres to brand requirements and approved strategies.
• Build and maintain a centralized digital asset library for all products, ensuring strict version control and brand identity consistency.
• Design infographics and content specifically tailored to drive conversion across all Indigo categories.

Copywriting

• Write engaging, brand aligned copy for social media and comprehensive product information for online platforms.
• Simplify technical product data into user friendly messaging that aligns with brand positioning.
• Ensure all product information remains accurate, consistent, and updated.

Online Merchandising and Digital Shelf Excellence

• Create, audit, and optimize Product Detail Pages (PDPs), including titles, bullet points, descriptions, and A+ content.
• Implement high resolution, zoom enabled imagery, lifestyle shots, and infographics that communicate key benefits clearly.
• Conduct ongoing keyword research to boost organic ranking and product discoverability.

Retailer Compliance and Promotional Support

• Conduct routine content and image audits on retailer sites to ensure correct categorization, enhanced content, and up to date imagery.
• Support the setup and execution of digital banners, coupons, and seasonal merchandising changes within strict lead times.
• Ensure all promotional updates follow specific retailer guidelines while maintaining absolute brand consistency.

SEO and Performance Optimization

• Implement SEO strategies across all content formats, from web copy to video metadata.
• Monitor performance analytics to identify optimization opportunities, applying on-page strategies to drive traffic.
• Continuously refine the digital journey to ensure content transforms traffic into measurable sales.

What It Takes to Succeed

Experience that set you up for success

• 3 - 5 years' experience in a Multi Media or Digital Marketing environment
• E-commerce Expertise
• Experience in social media and marketing design
• Exposure to Video or Animation creation and editing – advantageous
• Solid experience in creating content for social mediaKnowledge of working on Adobe Creative Cloud

Qualifications & Certifications that will contribute to your success

• A completed Degree or Diploma in Graphic Design Digital Marketing is required

Take the Next Step with Indigo Brands

Take the next step in your career with Indigo Brands, where innovation and excellence drive our commitment to quality personal care and beauty products.