Digital Marketing and eCommerce Specialist

Lewis Group; Cape Town; On-site; ZAR 250,000 - 350,000; Full time

Job summary

A leading retail company seeks a Digital Marketing and eCommerce Specialist to enhance online marketing initiatives and drive sales. The role involves managing eCommerce platforms, analyzing campaign performance, and collaborating with design teams. Ideal candidates will hold a Bachelor’s degree in relevant fields and possess 2–3 years of experience in digital marketing.

Qualifications

• 2–3 years of experience in digital marketing or eCommerce.
• Proficient in essential digital marketing tools and analytics.

Responsibilities

• Support eCommerce platform management including uploading content.
• Analyse and report on campaign performance and web traffic metrics.
• Assist in customer acquisition and retention initiatives.

Skills

Analytical skills

Problem-solving skills

Education

Bachelor’s degree or diploma in Marketing, Digital Commerce, Communications, or related field

Tools

Google Analytics

Meta Business Suite

email marketing tools

CMS platforms (e.g., WordPress, WooCommerce)

Job description

The Digital Marketing and eCommerce Specialist will assist in planning and executing online marketing initiatives and driving sales through various digital channels.

Key Responsibilities :

• Support eCommerce platform management including uploading content and managing product listings.
• Analyse and report on campaign performance and web traffic metrics.
• Assist in customer acquisition and retention initiatives.
• Collaborate with design and content teams to create marketing material.
• Stay updated with latest digital marketing and eCommerce trends.

Qualifications :

• Bachelor’s degree or diploma in Marketing, Digital Commerce, Communications, or related field.
• 2–3 years of experience in digital marketing or eCommerce.
• Proficient in Google Analytics, Meta Business Suite, email marketing tools, CMS platforms (e.g., WordPress, WooCommerce).
• Strong analytical and problem-solving skills.

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