Digital Marketing Agent

First Technology Pty Ltd; KwaZulu-Natal; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading technology firm is seeking a Digital Marketing Agent to own and execute its digital demand engine. The role includes managing SEO, Google Ads, and Meta Ads while ensuring accountability for the entire digital strategy. The ideal candidate will have a proven track record in digital marketing, strong analytical skills, and the ability to work autonomously. This position is located in KwaZulu-Natal, South Africa, and targets candidates with a relevant marketing background and hands-on experience in the field.

Qualifications

• Proven hands-on experience in SEO, Google Ads, and Meta Ads.
• Demonstrable history of managing and optimizing paid media budgets.
• Strong technical understanding of tracking, attribution, and analytics.
• Ability to operate without agency scaffolding.
• Commercial mindset: understands revenue, margin, and lead quality.
• High level of autonomy and personal accountability.

Responsibilities

• Own and execute the company’s digital demand engine.
• Manage SEO, paid media, and analytics.
• Implement and maintain tracking tools.
• Translate business goals into a digital marketing strategy.
• Continuously test, learn, and iterate.

Skills

SEO

Google Ads

Meta Ads

Analytics

Paid Media Management

Education

Relevant tertiary qualification in Marketing

SEO/Paid media certifications

Matric

Tools

Google Analytics 4

Google Tag Manager

Job description

Digital Marketing Agent – Objective:

Own and execute the company’s digital demand engine. This role replaces outsourced agencies with a single accountable operator who can plan, launch, optimize, and report across SEO and paid media and works cross‑functionally with sales, product, and content.

Core Responsibilities

• SEO
  • Own technical, on‑page, and off‑page SEO.
  • Conduct keyword research aligned to commercial intent.
  • Optimize site architecture, content, and performance.
  • Build and manage backlink strategy.
  • Track rankings, traffic quality, and conversion impact.
  • Translate SEO activity into pipeline contribution, not vanity metrics.
• Paid Media Management (End‑to‑End Ownership)
  • Own all paid channels, current and future.
  • Determine where money goes and why.
  • Forecast spend versus return.
  • Eliminate waste.
  • Scale what works.
• Google Ads
  • Plan, build, and manage Search, Display, YouTube, and Performance Max campaigns.
  • Control budgets, bids, audiences, and creatives.
  • Ruthlessly optimize for CPA, ROAS, and lead quality.
  • Implement conversion tracking and attribution correctly.
  • Test continuously and kill underperforming spend fast.
• Meta Ads (Facebook & Instagram)
  • Build full‑funnel campaigns: awareness, consideration, conversion, retargeting.
  • Manage creatives, audiences, and frequency.
  • Optimize against real business outcomes, not clicks.
  • Understand platform volatility and adapt quickly.
• Analytics & Reporting
  • Implement and maintain GA4, Google Tag Manager, pixels, and conversion events.
  • Build clear, executive‑level reporting.
  • Explain performance in plain language.
  • Identify causes.
• Strategy & Execution
  • Translate business goals into a digital marketing strategy.
  • Execute personally.
  • Brief external creatives or specialists only when required.
  • Continuously test, learn, and iterate.

Required Experience & Skills

• Proven hands‑on experience in SEO, Google Ads, and Meta Ads.
• Demonstrable history of managing and optimizing paid media budgets.
• Strong technical understanding of tracking, attribution, and analytics.
• Ability to operate without agency scaffolding.
• Commercial mindset: understands revenue, margin, and lead quality.
• High level of autonomy and personal accountability.

Qualifications

• Matric (Must)
• Relevant tertiary qualification in Marketing (beneficial)
• SEO/Paid media certifications (beneficial)
• 3–5 years of experience in a similar role is an advantage