Digital Growth And Sales Manager

Payfast By Network; Cape Town; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading digital payment services provider in Cape Town is seeking a Digital Growth & Sales Manager. The ideal candidate will drive digital customer acquisition and optimize onboarding processes. Responsibilities include designing growth strategies and implementing data-driven marketing campaigns. The role requires 5+ years in digital growth or performance marketing. Competitive salary and benefits offered.

Qualifications

• 5+ years in digital growth, performance marketing, digital product, or conversion optimization roles.
• Proven experience improving digital funnels and onboarding flows with measurable growth results.
• Deep understanding of digital marketing channels (SEO, PPC, paid social).

Responsibilities

• Design and lead the digital growth strategy to increase online customer acquisition.
• Collaborate with marketing teams to run data-driven performance campaigns.
• Implement CRO best practices using A/B testing and user analytics.

Skills

Digital growth

Performance marketing

Conversion optimization

Analytical skills

Tools

Google Analytics

Mixpanel

HubSpot

Google Optimize

Job description

Network International is the largest Financial Technology company in Middle East and Africa.

Payments is our core business where we provide services in more than 50 countries – UAE, Jordan, South Africa, Egypt are some of our key markets.

Apart from payments, we provide services on Data and Insights, Lending, Insurance, Risk Solutions, etc.

Our core customers are businesses at every scale and segment, though recently we are growing in direct-to-consumer card segment as well. Payfast by Network, a wholly owned subsidiary of Network International, is South Africa's leading ecommerce and digital payments services provider.

Digital Growth & Sales Manager – Payfast, Cape Town

The core focus areas are: lead digital growth. We are looking for a data-driven individual who owns end-to-end accountability of our digital sales.

This role would require experience building digital onboarding funnels, advertising on various digital media, and bringing in new customers or customer leads.

Key KPIs include digital acquisition, cost per acquisition, and revenue per acquisition.

In collaboration with Group Product, IT and Marketing, develop and run our digital onboarding & sales journey with the core objective of improving customer experience and digital acquisition flow.

Key Responsibilities

Design and lead the digital growth strategy to increase online customer acquisition and reduce onboarding drop-off. Optimize end-to-end user journeys across website, portal, and app to improve conversion rates and customer engagement. Collaborate with marketing teams to run data-driven performance campaigns (SEO, SEM, paid social, affiliates).

Own key digital funnel metrics (lead quality, CPL, CAC, conversion rate, retention) and drive continuous testing and improvement. Implement CRO best practices using A/B testing, user behavior analytics, and landing page optimization. Enhance and monitor the self-onboarding process with minimal manual intervention and a focus on scalability.

Use tools like Google Analytics, Mixpanel, HubSpot, or Hotjar to identify and resolve friction in digital customer journeys. Work cross-functionally with product, tech, and compliance teams to align digital experiences with growth targets and regulatory needs.

Key Metrics & Success Indicators

• Merchant Acquisition Growth vs Sales target
• Merchant signups per channel
• Lead-to-Signup, Lead-to-Customer rates
• Digital Self-Onboarding completion rate
• KYC approval rate for Self-Registered Merchants
• Merchant churn rate
• Drop off per stage
• TAT to first transaction
• Cost per Lead
• Customer Acquisition Cost
• Retention rate of Digitally Self-Onboarded Merchants
• NPS with the Digital Self-Onboarding experience

Qualifications

• 5+ years in digital growth, performance marketing, digital product, or conversion optimization roles.
• Proven experience improving digital funnels and onboarding flows with measurable growth results.
• Deep understanding of digital marketing channels (SEO, PPC, paid social), tracking, and attribution models.
• Hands‑on experience with CRO tools (Google Optimize, Optimizely, or similar) and funnel analysis.
• Strong analytical skills with the ability to extract insights from data and translate them into action.
• Familiarity with marketing automation platforms (HubSpot, Salesforce, etc.) and UX best practices.
• Knowledge of the fintech/payments landscape is a strong plus, especially in the Middle East or Africa.
• Comfortable working in cross-functional teams with product, UX, engineering, and compliance.