Digital Creative Specialist

Dentsu; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading advertising agency seeks a Digital Creative Specialist based in Cape Town. You will develop content strategies across social media and influence marketing while collaborating with various teams to ensure seamless user experiences. Ideal candidates will have over 6 years of experience, strong communication skills, and a deep understanding of social media dynamics. Join a dynamic environment focused on creativity and cultural relevance, where your strategic insights will drive impactful marketing campaigns.

Qualifications

• 6+ years in a social, digital content, or strategy role.
• Proven understanding of social media mechanics and content planning.
• Exceptional understanding of platform best practices and algorithms.

Responsibilities

• Build and implement content strategies across digital platforms.
• Lead amplification of content ideas across paid, earned, and owned media.
• Collaborate with CX and tech teams to translate strategies into seamless user journeys.

Skills

Social media mechanics

Content planning

Strategic thinking

Communication skills

Cultural fluency

Tools

Analytics dashboards

Content planning tools

Publishing platforms

Job description

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The Digital Creative Specialist role sits at the intersection of strategy, creativity, and digital innovation. It blends the thinking of a strategist, the expression of a creative translator, the precision of a technical expert, and the instinct of a cultural trend spotter. This role is central to how ideas are expressed and amplified across digital and social platforms — driving the development and execution of integrated, culturally relevant, and award-worthy content strategies.

Key Responsibilities

• Strategic Content Development
  • Build and implement content strategies across social media, influencer marketing, paid social, and social SEO.
  • Translate integrated marketing and creative strategies into digital-first, culturally relevant content plans.
  • Work with strategists to identify consumer needs, moments, and mindsets that inform Always On and campaign content approaches.
• Cross-Channel Amplification
  • Lead the amplification thinking for ideas across paid, earned, and owned media — with a TTL lens focused on social-first execution.
  • Create distribution and engagement strategies to ensure the right content reaches the right people at the right time.
• Platform Expertise & Technical Fluency
  • Stay ahead of platform updates, innovations, and algorithm shifts to inform strategy and content formats.
  • Develop channel-specific content recommendations for Instagram, TikTok, Facebook, YouTube, X (Twitter), Threads, and emerging platforms.
  • Be the go‑to for technical execution insights — from social specs to best practice formats to cutting‑edge interactive features.
• Creativity Meets Culture
  • Spot trends, viral moments, and emerging conversations to inform tactical and real‑time social media ideas.
  • Co‑create with creatives, influencers, and partners to develop digitally native storytelling that breaks through the noise.
• Innovation & Insights
  • Use analytics tools to track performance and draw insights that refine future content strategy.
  • Partner with analytics and performance teams to guide KPI setting, measure impact, and report on effectiveness.
• CX, Digital Experiences & Mechanics
  • Collaborate with CX, UX, and tech teams to translate content strategies into seamless user journeys, ensuring content, design, and functionality work together.
  • Provide input on the development of microsites, landing pages, and immersive experiences, ensuring they ladder up to broader campaign strategies and brand goals.
  • Champion the integration of digital mechanics (e.g., quizzes, shoppable content, gamified experiences, UGC integrations) that drive interaction and engagement.
  • Ensure all content touchpoints — from social posts to site copy — contribute to a frictionless, on‑brand customer experience across the full funnel.

What You Bring

• 6+ years in a social, digital content, or strategy role (agency experience a strong advantage)
• A proven understanding of social media mechanics, content planning, and influencer ecosystems
• Strategic thinking with the ability to execute with technical precision
• Exceptional understanding of platform best practices, algorithms, and content ecosystems
• Strong cultural fluency — from pop culture to subcultures to local internet behaviours
• Excellent written and verbal communication skills
• Highly collaborative, curious, and comfortable working cross‑functionally
• Experience with content planning tools, analytics dashboards, and publishing platforms
• Award or pitch experience is a bonus

The Role Is Perfect For You If You Are

• A half strategist, half creative, half digital technician, and part pop culture whisperer
• Obsessed with where creativity meets technology
• Naturally curious, analytical, and solution‑oriented
• Energised by always‑on content, tactical thinking, and working at the pace of culture
• Passionate about creating digitally native, thumb‑stopping, and results‑driven content

Bonus Points For

• Familiarity with social PR or earned‑first thinking
• Experience developing or supporting award‑winning digital work
• Background in content measurement or performance analysis

Job Details

• Location: Cape Town
• Brand: Dentsu Creative
• Time Type: Full time
• Contract Type: Permanent
• Seniority level: Mid‑Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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