Digital Campaigning Specialist

FirstRand; Johannesburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading financial institution in Johannesburg is seeking a Digital Campaigning Specialist to execute and manage digital marketing campaigns. The ideal candidate will have a relevant degree and 3-5 years of experience in a digital campaign environment. Strong understanding of SEO, SEM, and analytics tools is essential. This role offers the opportunity to innovate and collaborate within a diverse and dynamic team. Apply before the closing date on 04/03/26 to join a company committed to inclusivity.

Benefits

Opportunities to network and collaborate

Challenging work environment

Opportunities to innovate

Qualifications

• 3-5 years experience in a digital campaign environment, including 1-2 years at a specialist level.
• Understanding of marketing database, social media, and display advertising campaigns.
• Project management experience is an advantage.

Responsibilities

• Execute digital marketing campaigns aligned with overall marketing strategy.
• Control expenditure and identify process improvements.
• Compile reports to track progress and guide decisions.

Skills

Digital marketing strategies

SEO and SEM knowledge

A/B testing

Social media proficiency

Analytics tools knowledge

Education

Relevant Degree in Digital Marketing

Tools

Ad serving tools

Website analytics tools

Job description

Overview

Job DescriptionHello Future, Digital Campaigning Specialist I Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen. As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Responsibilities

• To execute digital marketing campaigns in line with the overarching marketing and brand strategy across digital channels by enhancing and delivering high touch digital marketing campaign activities and processes.
• Control expenditure and identify process improvements to contain and reduce costs.
• Implement and execute campaign strategy, set-up, testing and reporting and ensure effective delivery and performance across digital and social channels.
• Translate marketing strategies and campaigns into actionable digital campaigns and initiatives aligned to strategic objectives.
• Display and encourage an appreciation of teamwork and inclusivity.
• Develop, encourage and nurture collaborative relationships across business areas and across the group.
• Participate in planned activities that are appropriate for own development.
• Compile reports that track progress and guide business to make informed decisions.
• Manages risks in own area of responsibility.
• Ensure development and continuous value add improvement to operational processes.
• Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation.
• Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards. Identify and utilise opportunities for revenue growth to deliver on sales targets.

Qualifications

• Minimum Qualification - Relevant Degree with specialisation in Digital Marketing
• Experience - 3 to 5 years experience in a digital campaign environment, of which 1 to 2 years ideally at specialist level
• Additional Knowledge - Understanding of Search engine optimisation (SEO), search engine marketing (SEM), marketing database, social media, and display advertising campaigns
• Knowledge in optimising landing pages, user funnels and A/B testing
• Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
• Knowledge of website and marketing analytics tools
• Understanding of ad serving tools and tracking and tagging requirements
• Project management experience is an advantage

What you will have access to

• Opportunities to network and collaborate.
• Challenging Working
• Opportunities to innovate.

We can be a match if you are

• Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough to
• Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.

How to apply

Are you interested to take the step? We look forward to engaging with you further. Apply now!

Job Details: Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below. Closing date: 04/03/26

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.