Digital Analytics Implementation Specialist

Jellyfish; Durban; Hybrid; ZAR 500 000 - 700 000; Full time

Job summary

A global digital marketing agency is seeking a Digital Analytics Implementation Specialist in Durban. You will lead client discussions and manage Google Analytics 4 and Google Tag Manager implementations. The ideal candidate will have over 3 years of experience in digital analytics and must excel in translating client needs into data solutions. The position offers flexible working hours, remote work options, and professional growth opportunities. Join us to make an impact in the digital landscape.

Benefits

Discretionary annual bonus scheme

Flexible working hours

Paid day for self-development per month

Generous leave for primary and secondary caregivers

Qualifications

• Over 3 years of experience in digital analytics and measurement.
• Competence in click-through attribution analysis.
• Understanding of user privacy protection methods.

Responsibilities

• Translate clients' needs into data structures and tagging frameworks.
• Lead client conversations and solution presentations.
• Configure and manage Google Analytics 4 and Google Tag Manager.
• Test all tracking implementations for accuracy.

Skills

Google Tag Manager

Google Analytics 4

Data analysis

Client communication

Privacy compliance

Job description

Digital Analytics Implementation Specialist - Join to apply for the Digital Analytics Implementation Specialist role at Jellyfish.

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration.

We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey.

Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers.

Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description Reporting to our Analytics Director, you will create impact within our Analytics Team, in the Martech Capability.

We take pride in our work with global clients and industry-leading analytics projects, setting us apart in the digital performance space.

You will contribute to the delivery of advanced digital measurement solutions, ensuring that our clients' needs are translated into precise, scalable tagging and data strategies.

You will work at the forefront of analytics innovation, collaborating across teams to improve data quality and insight generation.

At Jellyfish, we are committed to promoting professional growth.

Your career path could lead to senior specialist roles in digital analytics, measurement strategy, or data consulting leadership, with opportunities to expand your technical expertise and client influence.

Primary Responsibilities

• Translate clients' needs into data structures, tagging frameworks, and measurement plans, ensuring clear and scalable implementation.
• Lead client conversations, walkthroughs, and solution presentations, providing expert guidance on measurement strategy.
• Be the subject matter expert on digital measurement, with a focus on the Google Marketing Platform and the wider digital environment.
• Configure and manage Google Analytics 4, including advanced features such as custom events, enhanced e-commerce, and cross-domain tracking.
• Implement and debug Google Tag Manager (web and PPC campaigns tagging).
• Test all tracking implementations before handoff, ensuring accuracy and data quality.
• Deliver advanced measurement consulting, including dashboarding, data monitoring, privacy scoring, and optimisation of measurement frameworks.

Qualifications

• Over 3 years of experience in digital analytics and measurement with Google Tag Manager (GTM) and Google Analytics 4.
• Competence in conducting analyses that accurately attribute conversions to specific advertising interactions (click-through attribution).
• You understand methods that safeguard user privacy while still enabling the collection of essential and privacy-compliant data.
• You love getting to know your clients, developing long-lasting relationships and adding value to their business.
• When faced with a problem, you collaborate with the appropriate people to evaluate different options and find practical solutions.
• Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees.

Benefits

• Reward: You'll be eligible to join our discretionary annual bonus scheme.
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.
• Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
• Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
• We also provide £ (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

Jellyfish will give preference to Employment Equity candidates in accordance with the company's Employment Equity Plan and its Affionative Action measures.

If you want to join our collaborative team, we invite you to apply today with your resume in English.