Customer Success Manager

Boardroom Appointments; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing agency in Johannesburg is looking for a media strategist to build client relationships and develop strategic media plans. The candidate must have over 5 years of experience, excellent communication skills, and a strong analytical mindset to drive campaign success. Responsibilities include innovating media solutions, managing team members, and utilizing analytics for campaign optimization. The role demands proficiency in tools like Google Analytics and Meta Business Suite, along with the ability to manage budgets and deliver results.

Qualifications

• 5+ years of experience in a similar role.
• Excellent written, verbal, and presentation skills.
• Ability to analyze and interpret data to inform upcoming campaigns.
• Strong understanding of A/B testing methodologies.
• Proven ability to manage budgets effectively.
• Ability to identify and implement advanced tracking models.

Responsibilities

• Build and maintain client relationships.
• Develop and implement strategic media plans.
• Analyze campaign performance and provide actionable insights.
• Manage and train team members.
• Innovate and recommend media solutions.

Skills

Relationship-building

Data analysis

Negotiation skills

Communication

Project management

Analytical mindset

Campaign optimization

Budget management

Tools

Google Analytics

Meta Business Suite

Marketing automation platforms

Job description

• Build and maintain client relationships, fostering collaboration and flawless execution of plans.
• Develop and implement strategic media plans based on client direction and media research.
• Synthesize information effectively to guide campaign development and execution.
• Understand client products/services and communicate key points to external parties while solving problems.
• Maintain rapport with internal and external teams, partner agencies and clients and be able to apply a collaborative and solutions oriented approach.
• Innovate and recommend media solutions, ensuring client satisfaction and delivering results.
• Manage and train team members, conducting performance reviews and staff training.
• Ability to analyse, understand and interpret data to inform upcoming campaigns and draw decisive action points from.
• Set accurate revenue targets and projections while sharing campaign results and learnings.
• Demonstrate expertise in the media landscape, producing sound strategies and proactive proposals.

Requirements:

• 5+ years of experience in a similar role.
• Excellent written, verbal, and presentation skills.
• Strong relationship-building abilities with internal and external stakeholders.
• Persuasive communication of strategies, rationale, and ideas.
• Negotiation skills and the ability to filter relevant information.
• Analytical mindset and attention to detail.
• Understanding of business processes and key stakeholders as well as client process flows.
• Identify and declutter clients measurables to ensure that key performance indicators that describe their success are achieved.
• Proven ability to develop post-campaign analysis reports and monitor ROAS.
• Comprehensive understanding of the customer journey and ability to provide status feedback.
• Proficiency in platforms such as Google Analytics, Tag Manager, and Meta Business Suite.
• Ability to apply an omnichannel mindset to cohesively integrate with client
• Comprehensive understanding of CRM systems
• Understanding of pixels and tracking solutions.
• Ability to accurately quantify and measure campaign performance.
• Demonstrated expertise in utilising data-driven insights to optimise paid media campaigns.
• Proficient in leveraging analytics tools to conduct thorough audience segmentation and targeting.
• Strong understanding of A/B testing methodologies and the ability to analyse and interpret test results.
• Proven track record of effectively managing budgets and allocating resources to maximize ROI.
• Experience in conducting competitive analysis and staying up-to-date with industry trends and best practices.
• Proficiency in data visualisation techniques and tools to effectively communicate campaign performance to stakeholders.
• Ability to identify and implement advanced tracking and attribution models to accurately measure campaign effectiveness.
• Skilled in utilizing statistical analysis to identify patterns, trends, and opportunities for campaign optimization.
• Proficient in creating and interpreting dashboards and reports that provide actionable insights for campaign performance improvement.
• Understanding of the impact of different media channels on customer behavior and the ability to develop integrated strategies accordingly.
• Strong problem-solving skills with the ability to identify issues and propose data-driven solutions.
• Familiarity with audience research tools and the ability to leverage consumer insights to inform campaign targeting and messaging.
• Knowledge of marketing automation platforms and the ability to integrate paid media efforts within broader marketing campaigns.
• Experience in collaborating with cross-functional teams, such as creative, content, and web development, to ensure cohesive and integrated marketing initiatives.
• Proven ability to work in a fast-paced environment and manage multiple campaigns simultaneously while meeting deadlines.