CRM Strategy Lead - Omnichannel & Personalization (Cape Town)

The Legends Agency; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A premium design-focused retail brand is seeking a strategic CRM Manager to lead customer engagement across retail and eCommerce. Responsibilities include developing comprehensive CRM strategies, managing communication plans, and optimizing campaigns. Ideal applicants will have 4-6 years of experience in CRM and digital marketing, and a passion for design. A competitive salary and creative work environment are offered.

Benefits

Competitive salary

Staff product discounts

Career development opportunities

Qualifications

• 4-6 years of CRM or digital marketing experience, preferably in retail or eCommerce.
• Strong analytical skills and data-driven decision-making ability.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute a comprehensive CRM strategy.
• Manage end-to-end process of email and SMS marketing.
• Optimize deliverability, open rates, and conversion rates.

Skills

CRM platforms proficiency

Segmentation

Campaign automation

Customer journey mapping

Analytical skills

Communication skills

Education

Bachelor's Degree in Marketing or related field

Tools

Klaviyo

Salesforce

HubSpot

Mailchimp

Google Analytics

Power BI

Job description

A premium design-focused retail brand is seeking a strategic CRM Manager to lead customer engagement across retail and eCommerce. Responsibilities include developing comprehensive CRM strategies, managing communication plans, and optimizing campaigns. Ideal applicants will have 4-6 years of experience in CRM and digital marketing, and a passion for design. A competitive salary and creative work environment are offered.