CRM Manager

Reckitt; Johannesburg; On-site; ZAR 350 000 - 500 000; Full time

Job summary

A global health company in Johannesburg is looking for a Data Driven Marketing and Media Specialist. This role focuses on transforming data into strategic marketing campaigns to drive traffic acquisition and improve brand performance. Key responsibilities include developing SEO strategies, managing paid search campaigns, and collaborating with teams to align search strategies with business objectives. The ideal candidate has a degree in Marketing and 3-4 years of experience in digital marketing, alongside advanced analytical skills and proficiency in tools like Google Ads and Analytics.

Benefits

Parental benefits

Employee Assistance Programme

Life insurance

Opportunities for share plans

Qualifications

• Minimum 3-4 years of experience in paid search or digital marketing.
• Excellent communication and leadership skills.
• Problem-solving and analytical thinking.

Responsibilities

• Developing and implementing SEO strategies.
• Managing and optimizing paid search campaigns.
• Monitoring and analyzing search engine performance.

Skills

Consumer Insights

Analytical skills

Presentation skills

Storytelling

Collaboration

Education

Degree in Marketing or related field

Tools

Google Analytics

Google Search Console

Google Ads

SA 360

SEM Rush

Office Excel

Office PowerPoint

Job description

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

Dive into the heart of innovative marketing at Reckitt as our next Data Driven Marketing and Media Specialist / Lead. Your expertise will be the compass that guides our marketing efforts, turning data into compelling stories and smart, strategic campaigns. If you have a passion for transforming insights into action and watching your ideas elevate our brand performance, the role is focused on driving traffic acquisition growth (quantity and quality) across websites and other relevant conversion points, e.g marketplace, improving search rankings and achieving key business goals through search, to ensure Reckitt brands win in their respective categories against competitors, with specific emphasis placed on OTC brands.

Responsibilities

• SEO Strategy and Implementation: Developing and implementing SEO strategies to improve organic search rankings, including keyword research, on‑page optimization, link building, and content marketing.
• SEM Campaign Management: Managing and optimizing paid search campaigns (e.g., Google Ads) to drive targeted traffic and conversions, including keyword research, ad copy creation, bidding strategies, and campaign performance analysis.
• Budget Management: Managing search marketing budgets, allocating resources effectively, and ensuring ROI.
• Performance Analysis and Reporting: Monitoring and analysing search engine performance data, identifying trends, and reporting on key metrics to stakeholders.
• Collaboration: Working with other teams (e.g., marketing, web development) to align search strategies with overall business objectives.
• Industry Knowledge: Staying updated on the latest SEO and SEM trends, best practices and innovations.
• AI Search Results: Tracking visibility in AI Search Results and implementing strategies to gain brand visibility and mentions, including AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to further drive AI Search Results visibility ahead of competitors.

Experience we’re looking for

Education & experience: Degree in Marketing or a related field and a minimum of 3‑4 years of experience in paid search or digital marketing.

IT Skills

• Google Analytics – Advanced
• Google Search Console – Advanced
• Google Ads – Advanced
• SA 360 – Advanced
• Google Trends – Basic
• SEM Rush Similar Tools – Advanced
• Office Word – Intermediary
• Office Excel – Intermediary
• Office Outlook – Intermediary
• Office PowerPoint – Intermediary

Excellent communication, leadership and interpersonal skills, with the ability to problem solve.

• Organised
• Analytical thinking
• Test and learn mindset
• Resilient
• Adaptable and high learning agility
• Proactive

The skills for success: Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimisation, Commercial acumen, Collaboration, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Programme to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality: We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression and transgender identity; protected veteran status; size or any other basis protected by appropriate law.