CRM Manager

Blueion Support Services; Gauteng; On-site; ZAR 60 000 - 100 000; Full time

Job summary

A prominent gaming company based in Gauteng is seeking a results-driven CRM Manager to enhance customer engagement and loyalty through advanced CRM technologies. Candidates should have over 5 years of experience in CRM and digital marketing within online gaming environments, with strong analytical skills and a proven track record managing large-scale CRM platforms. The role offers a competitive salary, opportunities for professional growth, and a flexible working arrangement.

Benefits

Competitive salary and benefits package

Opportunities for growth and professional development

Innovative culture with autonomy to drive impact

Flexible working arrangement

Qualifications

• 5+ years of hands-on CRM and digital marketing experience.
• Proven track record managing large-scale CRM platforms.
• Advanced analytical skills with proficiency in customer segmentation.

Responsibilities

• Develop and execute CRM strategies for casino and sportsbook products.
• Design and improve lifecycle and engagement campaigns using automation tools.
• Segment customer data to provide actionable insights.

Skills

Customer segmentation

Campaign management

Data analysis

Interpersonal skills

Project management

Education

Bachelor’s degree in Marketing, Business Administration, or Data Science

Tools

Optimove

Salesforce

Braze

SQL

Excel

Job description

About the Role

Apollo Gaming seeks a results-driven CRM Manager to lead customer engagement, retention, and loyalty programs using cutting-edge CRM technologies. The ideal candidate will leverage advanced customer data and segmentation to maximize the value of every interaction and be a key player in driving our growth in the online gaming and sportsbook sector.

Core Responsibilities

• Develop and execute CRM strategies across casino and sportsbook products, optimizing campaigns for retention, reactivation, and lifetime player value.
• Design, implement, and continually improve lifecycle, promotional, and engagement campaigns using data-driven personalization and automation tools.
• Segment and analyze customer data to identify behavioral trends and provide actionable insights for campaign optimization.
• Collaborate with product, data, marketing, and compliance teams to ensure CRM initiatives align with business objectives and regulatory requirements.
• Monitor, report, and improve CRM campaign performance using robust analytics and reporting platforms.
• Explore cross-sell and upsell opportunities to boost player engagement and revenue.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Science, or equivalent experience.
• 5+ years of hands-on CRM and digital marketing experience in online gaming, casino, or sportsbook environments.
• Proven track record managing large-scale CRM platforms (Optimove, Salesforce, Braze, etc.) including integrations, automation, and campaign management.
• Advanced analytical skills with proficiency in customer segmentation, campaign A/B testing, and reporting.
• In-depth understanding of regulatory compliance in gambling/customer data management.
• Exceptional interpersonal and team collaboration skills, with experience leading cross-functional projects.
• Ability to manage multiple projects in fast-paced environments and deliver measurable results.

Desirable Skills

• Optimove certification or demonstrable expertise with Optimove features, integrations, and campaign workflows.
• Proficiency with SQL, advanced Excel, and marketing data tools for complex analysis and segmentation.
• Experience in SaaS, B2C, or regulated industries.
• Strong commercial acumen and a passion for growth and innovation in online gaming.

What Apollo Gaming Offers

• Competitive salary and benefits package.
• Opportunities for growth and professional development.
• Collaborative, innovative culture with the autonomy to drive real impact.
• Flexible working arrangement.