CRM & Lifecycle Growth Lead – FinTech (Remote)

Mukuru; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading FinTech company is looking for a CRM & Lifecycle Communications Specialist to enhance customer engagement strategies. The role requires designing multi-channel campaigns, collaborating with cross-functional teams, and leveraging data insights. Ideal candidates should have over 5 years of experience in CRM and be proficient in using CRM platforms like Salesforce and HubSpot. This position offers a hybrid work model based in Cape Town or Johannesburg.

Qualifications

• 5+ years’ experience in CRM, lifecycle marketing, or customer engagement.
• Hands-on experience with CRM or marketing automation platforms.
• Strong analytical mindset with experience in segmentation and campaign analysis.

Responsibilities

• Design and deliver impactful CRM journeys across channels.
• Collaborate with Product, Engineering, Data, and Marketing teams.
• Leverage data insights to improve customer engagement.

Skills

CRM management

Customer engagement

Data analytics

Campaign performance analysis

Tools

Salesforce

HubSpot

Braze

CleverTap

Job description

A leading FinTech company is looking for a CRM & Lifecycle Communications Specialist to enhance customer engagement strategies. The role requires designing multi-channel campaigns, collaborating with cross-functional teams, and leveraging data insights. Ideal candidates should have over 5 years of experience in CRM and be proficient in using CRM platforms like Salesforce and HubSpot. This position offers a hybrid work model based in Cape Town or Johannesburg.