CRM Campaign Executive

takealot.com; Cape Town; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading South African online retailer is seeking a highly talented CRM Campaign Executive to join their Marketing team in Cape Town. This role focuses on executing CRM campaigns for their subscription service, aimed at enhancing customer engagement and retention. The ideal candidate will have significant experience in CRM and email marketing, strong analytical skills, and a passion for retail. Competitive compensation package and great work environment offered.

Benefits

Market-related Total Remuneration Package

Qualifications

• 3+ years of experience in CRM or Email Marketing.
• Experience in e-commerce or digital marketing.
• Experience in campaign reporting and analysis.

Responsibilities

• Creating and executing CRM campaigns for Takealot’s Subscriptions Service.
• Optimizing processes to streamline CRM campaigns.
• Collaborating with cross-functional teams to ensure on-brand content.

Skills

Email marketing

CRM campaign execution

Copywriting

Analytical skills

Interpersonal skills

Education

A National Diploma or Bachelor's degree in Marketing or a related field

Tools

Braze

Google Sheets

Microsoft Excel

ASANA

Email on Acid

Litmus

Job description

Overview

Takealot.com, a leading South African online retailer, is looking for a highly talented CRM Campaign Executive to join our Marketing team in Cape Town. In this role, you will be responsible for executing CRM campaigns focused on Takealot's subscription service.

Reporting to the CRM Manager for our Subscription Service, you will play a crucial role in driving customer engagement and retention through targeted CRM campaigns.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity. We offer a market-related Total Remuneration Package and a great work environment with opportunities to build something great.

Responsibilities

• Creating, scheduling and sending CRM campaigns that focus on Takealot’s Subscriptions Service, including all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs.
• Executing lifecycle journeys and campaigns for Takealot’s subscription service to increase customer acquisition, retention and lifetime value, prevent churn, and grow cross-sell and up-sell opportunities. Identify relevant channels and key messaging.
• Crafting CRM campaigns aimed at increasing personalisation, mapping existing customer journeys and planning/setting up new lifecycle/triggered campaigns.
• Working closely with the CRM Manager to ensure campaigns are sent on time, reflect on-site products accurately and include relevant messaging.
• Managing administrative tasks related to the briefing process, checks for accurate rendering across platforms, coordinating approvals and sending campaigns.
• Optimising processes to streamline the briefing, creation and sending of CRM lifecycle campaigns.
• Collaborating with cross-functional teams (design, brand) to ensure content and design are on-brand and relevant.
• Monitoring and reporting on key CRM metrics, providing insights and recommendations for optimisation.
• Conducting A/B tests to inform more effective campaigns.
• Applying segmentation techniques to build appropriate audiences for email, push and in-app notifications to meet campaign objectives.
• Using Liquid to build dynamic and personalised marketing campaigns.
• Staying informed about email and CRM competitor activities, trends and best practices.
• Designing and sending surveys to capture customer preferences, satisfaction and experiences.

Attributes

• Proven track record in a similar CRM or email marketing role
• Smart, hard-working with integrity and ability to meet deadlines
• Exceptional written communication and copywriting skills
• Passion for retail and marketing
• Highly organised with strong administrative skills and the ability to multitask
• Meticulous attention to detail and ability to thrive under pressure
• Strong working knowledge of Google Sheets and Microsoft Excel
• Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous)
• Able to work independently, take direction, and show initiative
• Comfortable working in a fast-paced environment
• Excellent interpersonal and communication skills with the ability to build relationships quickly
• Ability to take feedback constructively

Qualifications

• A National Diploma or Bachelor's degree in Marketing or a related field
• 3+ years of experience in CRM or Email Marketing
• Experience in e-commerce or digital marketing
• Experience working with Braze or other CRM platforms is a must
• Braze certification is advantageous
• Experience in campaign reporting and analysis is a must
• Experience using Liquid or other template languages is advantageous
• Experience building triggered/lifecycle campaigns is a must
• Experience creating personalised marketing campaigns is a must

The Environment

• Takealot employees are entrepreneurial, dynamic, customer-centric, and collaborative with a shared ambition to be a leading e-commerce company in Africa.
• We value ownership, teamwork, direct feedback, and continuous improvement.
• We are doers who prioritise execution and outcomes.

We seek to employ an Extra Ordinary Mind who:

• is forthright but respectful
• is an expert at doing and executing, not just designing
• is analytical and data-driven
• is competitive, self-directed and strives for excellence
• is passionate about e-commerce and delivering a world-class customer experience
• is entrepreneurial, adaptable to change, and focused on finding better and faster solutions
• thinks about problems from a business perspective with technical and product input
• is curious, challenges the status quo, and embraces iteration
• is collaborative and ready to contribute at the cutting edge of new concepts for Takealot
• thinks like an owner of the business
• demonstrates SMART, INTEGRITY and HARDWORK

If you meet the above, you are an Extraordinary Mind—come and join us!

Takealot is an Equal Opportunity Employer. We encourage applicants from all backgrounds, including persons with disabilities, to apply.