Country Manager

Black Pen Recruitment; Remote; ZAR 1 475 000 - 1 968 000; Full time

Job summary

A leading global cryptocurrency exchange is seeking a Country Manager to drive market expansion in South Africa. The role demands extensive growth marketing experience and a strong understanding of cryptocurrency markets. You will execute localized marketing strategies, establish partnerships, and lead a team to boost user engagement and brand visibility. This full-time, remote position offers an exciting opportunity to shape the future of decentralized finance in the region.

Qualifications

• 10+ years of experience in growth marketing or business development.
• Strong understanding of cryptocurrency markets and blockchain technology.
• Proven track record of driving user growth and revenue.

Responsibilities

• Develop and execute a comprehensive growth strategy for South Africa.
• Establish strategic partnerships with key stakeholders.
• Lead localized marketing campaigns to boost brand awareness.

Skills

Growth marketing expertise

Leadership skills

Excellent communication

Negotiation skills

Understanding of cryptocurrency markets

Job description

About the job Country Manager (Cryptocurrency/Remote)

Our client is a leading global cryptocurrency exchange, committed to empowering individuals with seamless access to digital financial services. With a strong focus on innovation, security, and community engagement, they provide cutting‑edge tools for trading, investing, and managing cryptocurrency portfolios. Our client is on a mission to accelerate the adoption of decentralized financial solutions worldwide.

As the Country Manager, you will be responsible for driving the company's market expansion and establishing the brand as a dominant player in your designated region. This is a strategic and high‑impact role requiring a mix of entrepreneurial spirit, growth marketing expertise, and leadership skills. You will oversee all aspects of business growth, from building partnerships to executing localized campaigns and driving user acquisition, engagement, and retention.

Job Type: Full time | Remote

Location: South Africa

Requirements

• 10+ years of experience in growth marketing, business development, or related roles, preferably within the crypto, fintech, or tech industry.
• Strong understanding of cryptocurrency markets, blockchain technology, and financial services.
• Proven track record of driving user growth and revenue in a competitive market.
• Exceptional leadership skills with the ability to inspire and manage cross‑functional teams.
• Excellent communication, negotiation, and presentation skills.
• Strong experience in local crypto exchange growth

Preferred Skills

• Prior experience in a startup or high‑growth environment.
• Familiarity with local regulations and compliance requirements in the crypto/financial sector.

Responsibilities

• Develop and execute a comprehensive growth strategy tailored to the local market.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Identify and prioritize growth opportunities to meet KPIs, including user acquisition, revenue growth, and brand visibility.

Business Development & Partnerships

• Establish and nurture strategic partnerships with key stakeholders, including local influencers, media outlets, and financial institutions.
• Build relationships with regulatory bodies and ensure compliance with local laws and regulations.
• Lead initiatives to onboard institutional investors, traders, and high‑net‑worth clients.

Marketing & Brand Building

• Lead localized marketing campaigns, including digital advertising, events, and content creation, to boost brand awareness and user engagement.
• Work closely with global marketing teams to align local campaigns with the company’s overarching brand narrative.
• Collaborate with PR agencies and local media for effective communication and crisis management.
• Build and manage a high‑performing local team, including marketing, operations, and customer support professionals.
• Mentor and guide team members to achieve personal and organizational goals.
• Foster a culture of collaboration, innovation, and accountability.

Performance Analysis & Optimization

• Monitor KPIs, analyze performance metrics, and optimize strategies for growth.
• Prepare reports for senior management with actionable insights and recommendations.
• Stay updated on industry trends and adapt strategies to stay ahead of competitors.