Content Copywriter

Initiate International; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A fast-growing leader in the gaming industry is seeking a talented Content Copywriter in Cape Town. In this role, you will craft compelling content for various platforms, enhancing brand storytelling and driving engagement. Successful candidates will have 3–5 years of copywriting experience, demonstrate exceptional writing and editing skills, and possess a strong understanding of SEO practices. This is an exciting opportunity to influence player engagement in a dynamic industry.

Qualifications

• 3–5 years' professional writing experience in digital-first industries.
• Proven experience as a Copywriter, Content Writer, or similar role.
• A strong portfolio showcasing versatility across campaigns and long-form writing.

Responsibilities

• Writing engaging copy for websites, apps, and blogs.
• Creating persuasive campaign messaging for player acquisition.
• Developing impactful copy for CRM campaigns.

Skills

Creative writing

SEO knowledge

Editing and proofreading

Digital marketing

Project management

Education

Degree or diploma in Journalism, Marketing, Communications

Tools

CMS (WordPress)

SEO tools (SEMRush, Ahrefs)

Analytics platforms

Job description

Content Copywriter job vacancy in Cape Town.

An exciting opportunity awaits a creative Content Copywriter in Cape Town, South Africa. This is your chance to join a fast‑growing leader in the iGaming and Sports Betting industry, shaping brand storytelling and creating compelling content that entertains and engages players across multiple platforms.

This role calls for a versatile writer with a flair for storytelling, a sharp eye for detail, and the ability to craft copy that drives both brand loyalty and business results. You’ll work across digital channels, campaigns, CRM communications, and in‑game content, ensuring every word strengthens the brand voice.

Duties and Responsibilities:

• Writing engaging copy for websites, landing pages, apps, blogs, newsletters, and product descriptions.
• Creating persuasive campaign messaging that drives player acquisition, retention, and loyalty.
• Crafting content tailored for different audiences and markets across both short‑ and long‑form formats.
• Developing impactful copy for CRM campaigns including welcome journeys, retention, and reactivation flows.
• Acting as a guardian of brand voice, ensuring consistency across all platforms.
• Applying SEO best practices to optimise visibility while maintaining creativity.
• Proofreading and editing content for clarity, accuracy, and compliance.
• Collaborating with translators and localisation teams to adapt content for international markets.
• Staying informed on sports, gaming, and digital culture to produce timely and relevant content.

Requirements:

• Proven experience as a Copywriter, Content Writer, or similar role in iGaming, sports, or digital marketing.
• A strong portfolio showcasing versatility across campaigns, ads, and long‑form writing.
• Exceptional writing, editing, and proofreading skills with a flair for persuasion.
• Experience crafting CRM and player lifecycle content across multiple channels.
• Strong understanding of SEO principles and best practices.
• Ability to adapt tone and style for diverse platforms and audiences.
• Thrive under deadlines and manage multiple projects simultaneously.
• Degree or diploma in Journalism, Marketing, Communications, or related field.
• 3–5 years’ professional writing experience in digital‑first industries.
• Experience with CMS (WordPress), SEO tools (SEMRush, Ahrefs), and analytics platforms preferred.
• Previous iGaming or sports betting experience will be highly advantageous.