Consumer Brand Manager (Digital & Consumer-Focused)

Talent Evolution; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing firm seeks a Consumer Brand Manager to build brand equity via innovative marketing campaigns across digital and traditional media. This role requires 3–5 years of consumer brand management experience and a degree in a related field. The manager will oversee digital marketing efforts, collaborate cross-functionally, and ensure compliance with advertising standards, driving brand awareness and market growth.

Qualifications

• 3–5 years of experience in consumer brand management.
• Experience within OTC environments is advantageous.
• Proven experience in launching and growing brands in a digital environment.

Responsibilities

• Develop and execute consumer marketing campaigns across multiple media channels.
• Own and manage digital platforms including social media and websites.
• Map the consumer journey to enhance loyalty and engagement.

Skills

Social media management

Consumer insights

Data analysis

Campaign optimisation

Creative thinking

Collaborative working style

Education

Degree in Marketing, Communications, Business, or related field

Job description

Summary

The Consumer Brand Manager is responsible for building strong consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement. The role ensures brands connect with end-users across the full customer journey, driving brand awareness, loyalty, and market share.

Key Responsibilities

• Consumer Marketing Strategy - Develop and execute consumer marketing campaigns across digital, social, and traditional media channels; - Translate brand strategy into compelling and effective consumer-facing messaging; - Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations.
• Digital Marketing & Consumer Insights - Own and manage digital platforms including social media channels, websites, and content calendars; - Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising; - Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results.
• Consumer Engagement & Activation - Map the consumer journey and identify opportunities to build loyalty and engagement; - Execute in-store activations, promotions, and retail partnerships; - Develop consumer education materials such as leaflets, videos, and digital content.
• Cross-Functional Collaboration - Collaborate with internal brand and commercial teams to ensure aligned messaging across consumer and professional audiences; - Manage relationships with agencies, research partners, and creative suppliers to ensure effective campaign execution.
• Compliance & Governance - Ensure all consumer-facing marketing activities comply with regulatory and advertising standards, including SAHPRA and ASA codes.

Position Info

Qualifications

• Experience - 3–5 years’ experience in consumer brand management; - Experience within or OTC environments is advantageous; - Proven experience in launching and growing brands within a digital environment; - Portfolio or case studies demonstrating execution success and measurable results are required.
• Education - Degree in Marketing, Communications, Business, or a related field.
• Skills & Competencies - Strong and social media management capability; - Experience with consumer insights, data analysis, and campaign optimisation; - Ability to manage agencies and external service providers; - Strong campaign planning and execution skills; - Creative, data-driven, adaptable, consumer-centric, and collaborative working style.