Consumer Brand Manager (Digital & Consumer-Focused)

Watershed Consulting; Gauteng; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading marketing agency in South Africa is seeking a passionate Consumer Brand Manager to enhance brand equity and drive growth through innovative, digitally-led campaigns. The ideal candidate should have 3-5 years of experience in digital consumer brand management, particularly in the FMCG or OTC sectors. This role emphasizes collaboration and creativity to shape the brand's future while adhering to compliance standards.

Qualifications

• 3-5 years in a consumer brand management role with a strong digital focus.
• Experience in FMCG or OTC industries is highly advantageous.
• A portfolio showcasing previous successful marketing campaigns.

Responsibilities

• Develop and execute consumer marketing strategies across various platforms.
• Own digital platforms and run high-performance campaigns.
• Utilise insights and analytics to create consumer loyalty-building interventions.
• Collaborate with internal teams and external agencies for seamless execution.
• Ensure compliance with marketing activity requirements.

Skills

Digital marketing

Consumer insights

Social media management

Campaign execution

Education

Relevant degree in Marketing or Communications

Job description

Overview

Are you a creative and data-driven marketer who lives and breathes consumer brands? Our client is looking for a passionate Consumer Brand Manager to join a dynamic marketing team. You will be instrumental in building brand equity and driving growth by connecting the brands with end-users through innovative, digitally-led campaigns. If you're ready to make a tangible impact and shape the brand's future, this is the role for you.

Responsibilities

• Lead with Strategy: Develop and execute impactful consumer marketing strategies across digital, social, and traditional platforms.
• Innovate Digitally: Own our digital platforms and content, running high-performance campaigns (SEO, SEM, paid social) that drive engagement and results.
• Deeply Understand Consumers: Utilise consumer insights, research, and data analytics to map the consumer journey and create loyalty-building interventions.
• Collaborate and Influence: Partner with internal teams and external agencies to ensure seamless execution and aligned messaging.
• Ensure Compliance: Uphold the highest standards of compliance, ensuring all marketing activities adhere to SAHPRA and ASA codes.

Qualifications

• Experience: 3-5 years in a consumer brand management role, with a strong track record of success in the digital space. Experience in the FMCG or OTC industries is a big plus.
• Education: A relevant degree in Marketing, Communications, or Business.
• Skills: Expertise in digital marketing, consumer insights, social media management, and campaign execution.
• Portfolio: A portfolio or case studies that demonstrate your success and the results you've achieved.

Key Attributes: You are a creative thinker with a data-driven mindset. You are consumer-centric, highly adaptable, and a natural collaborator.