Campaign Specialist

EXL; Wes-Kaap; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing firm is seeking a Marketing Campaign Specialist focused on international sports and gaming insights. This role involves analyzing market trends, translating data into actionable insights, and optimizing marketing strategies across various channels. Ideal candidates have a Bachelor’s degree and at least 3 years of relevant experience, with skills in CRM platforms and marketing automation tools. This position offers hybrid work flexibility and the chance to influence global marketing decisions.

Qualifications

• 3 years’ experience in marketing, analytics, or similar roles.
• Experience with enterprise-level marketing automation platforms.
• A passion for international sport, gaming, and fan engagement.

Responsibilities

• Gather, analyze, and transform market insights.
• Research global sports and gaming trends.
• Support execution of outbound CRM and digital communication programs.

Skills

Analytical thinking

Creativity

Understanding of channel performance metrics

HTML editing skills

Proficiency in Photoshop

Education

Bachelor’s degree

Tools

CRM platforms

Epsilon PeopleCloud Messaging

Adobe AEP

Marketo

Job description

We’re Hiring: 2 Marketing Campaign Specialists – Sport & Gaming Insights!

Hybrid | Work‑From‑Home Flexibility | International Sports & Gaming Market

Are you fueled by data, fan culture, and the fast‑paced world of global sporting events and gaming? Do you thrive on uncovering insights, spotting trends, and helping brands engage millions of fans worldwide?

If yes… this is your moment.

We’re expanding our dynamic Fan Engagement Marketing team for an International Sport

🎯 What You’ll Do

• You’ll play a pivotal role in gathering, analyzing, and transforming market insights that power fan engagement strategies across international sporting events and gaming platforms.
• Research and analyze global sports & gaming trends
• Translate data into actionable insights for marketing strategies
• Work closely with CRM, Data & Analytics, Product Marketing, MarTech, Digital Media, and external agencies
• Help optimize multi‑channel marketing campaigns and fan engagement initiatives
• Support the execution of outbound CRM and digital communication programs
• Contribute to major, high‑visibility campaigns that reach fans across continents
• This is your chance to influence marketing decisions that engage millions of fans across the world.

What We’re Looking For

You’re a curious, analytical, and creative thinker with a passion for fans, data, and culture. Ideally, you bring:

Qualifications & Experience

• Bachelor’s degree with 3 years’ experience in marketing, analytics, or similar roles
• Experience with CRM platforms
• Bonus: Epsilon PeopleCloud Messaging, Movable Ink, Attentive
• Experience with enterprise‑level marketing automation platforms
• Adobe AEP, AJO, CJA, Campaign or Marketo
• SFMC also considered
• HTML editing skills for template adjustments
• Strong understanding of channel performance metrics and reportingProficiency in Photoshop
• A passion for international sport, gaming, and fan engagement

In alignment with the Employment Equity Act, preference will be given to applicants from historically underrepresented groups/ aligned with our EE targets