Campaign Manager (FinTech/Stablecoins/Cryptocurrency)

Black Pen Recruitment; Remote; ZAR 200 000 - 300 000; Full time

Job summary

An innovative fintech company based in Cape Town is seeking a Campaign Manager to spearhead marketing strategies for stablecoins. The ideal candidate should possess a bachelor's degree and proven experience in campaign management, especially within fintech. The role focuses on collaboration with teams, overseeing execution, and leveraging data analytics to drive impactful marketing campaigns across various channels. Candidates should be creative thinkers with strong project management skills.

Qualifications

• Proven experience in campaign management, preferably in the fintech or stablecoins industry.
• Strong analytical skills with proficiency in data analytics tools.
• Excellent project management and organizational skills.

Responsibilities

• Collaborate with Marketing Managers to develop comprehensive marketing campaign strategies.
• Oversee the end-to-end execution of marketing campaigns across various channels.
• Measure and report on the performance of marketing campaigns.

Skills

Campaign management

Data analytics

Project management

Creative thinking

Understanding of stablecoin trends

Education

Bachelors degree in Marketing, Business, or a related field

Job description

Cape Town, WC, South Africa

Job Openings Campaign Manager (FinTech/Stablecoins/Cryptocurrency)

About the job Campaign Manager (FinTech/Stablecoins/Cryptocurrency)

Our Client is the largest and the firstlicensed on/off-ramp platform for stablecoins in Africa. They are dedicated to offering innovative solutions in the African stablecoins space. They are committed to making stablecoins accessible and understandable for everyone, providing their customers with secure and user-friendly platforms for their financial transactions.

Job Location: South Africa

Job Type: Full time l Remote

Requirements

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience in campaign management, preferably in the fintech or stablecoins industry.
• Strong analytical skills with proficiency in data analytics tools.
• Excellent project management and organizational skills.
• Creative thinking and the ability to develop engaging content.
• Familiarity with stablecoinmarket trends in Africa is a plus.

Responsibilities

• Collaborate with Marketing Managers to develop comprehensive marketing campaign strategies aligned with business goals, ensuring a unified and consistent brand message
• Work closely with the creative team to develop compelling and engaging campaign materials, including copy, visuals, and multimedia content
• Oversee the end-to-end execution of marketing campaigns across various channels, holding key contributors accountable to outlined timelines
• Reviewing of all campaign briefs
• Working closely with and briefing all centralized marketing team members, ensuring campaign objectives and deliverables are well understood
• Sense checking all campaign related copy and design materials created for campaigns
• Utilize data analytics tools to measure and report on the performance of marketing campaigns.
• Oversee country Marketing projects/activities from the initial brainstorming and research phase, straight through implementation and on to debriefing and reporting.
• Post campaign reporting for all Global marketing campaigns.
• Following up with regional marketing teams for reports on local campaigns.
• Ensure that notion is up to date for all tasks and projects you are responsible for.
• Allocating marketing budget in a way that maximizes ROI
• Creating quarterly marketing plans and strategy, driving execution thereof

Key success factors for this role

• Timely execution of campaigns, including the ability to respond quickly to market changes or unforeseen circumstances.
• The ability to identify and understand diverse target audiences across different African regions, tailoring campaigns to resonate with their specific needs and preferences.
• Skill in integrating marketing campaigns across various channels (digital, social media, email, traditional media) for a cohesive and impactful brand message
• Strong collaboration and communication skills to work effectively with cross-functional teams, partners, and influencers to amplify campaign impact.
• Establishment and tracking of key performance indicators (KPIs) to evaluate the success of marketing campaigns against predetermined goals.
• Commitment to staying informed about industry trends, emerging technologies, and evolving consumer behaviours, with a focus on continuous improvement.