Business Development Executive - Industrial Equipment-Craighall Park, JHB

SA Sales Fraternity; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading firm in sales is seeking a Business Development Executive based in Johannesburg to drive growth for their marketplace platform. The ideal candidate will have a strong background in selling industrial equipment, particularly in the electrical and pneumatic sectors. Responsibilities include engaging with OEM and manufacturing clients, presenting platform benefits, and managing a high-value client pipeline. This role requires self-motivation and strong communication skills, as well as the ability to develop tailored marketing strategies to enhance client acquisition and retention.

Qualifications

• Proven track record in field-based business development or sales.
• Experience with supplier ecosystems similar to electrical or pneumatic components.
• Established network in OEM and manufacturing sectors in Gauteng.

Responsibilities

• Actively canvas and visit OEM, manufacturing, and industrial clients.
• Present and demonstrate platform benefits and product listing opportunities.
• Develop tailored marketing strategies for client acquisition and retention.
• Build and manage a pipeline of high-value accounts.

Skills

Sales experience in industrial equipment

Strong communication skills

Knowledge of OEM and manufacturing sectors

Ability to manage territory and targets

Job description

Overview

We are seeking a seasoned professional with extensive experience in selling industrial equipment across sectors such as food, pharmaceutical, chemical, and mining. The ideal candidate will have deep knowledge of the market, understand the key industry players, and know how to communicate the unique value of the clients website.

• The clients Website is a marketplace for classified adverts to be placed by sellers of equipment, spares or parts related to various Industrial Equipment/Manufacturing clients.

Professionals with experience in selling into these industries will already possess the insight to engage effectively not only with end-users but also with the suppliers of industrial equipment/OEMs, who represent our primary customer base. This role requires someone who can translate industry challenges into tailored solutions, building trust and driving measurable results.

Position & Location

Position: Business Development Executive

Location: Craighall, Johannesburg (includes regular travel within Gauteng and surrounding regions)

Role Overview

Drive growth for the website through field-based business development.

Expand marketing outreach, grow subscription-based services, and manage product listings.

Focus on OEMs, manufacturers, and clients in electrical, pneumatic, and automation sectors. (examples: anyone who sells & wants to advertise their products at a very reasonable rate.)

Key Responsibilities

• Actively canvas and visit OEM, manufacturing, and industrial clients.
• Present and demonstrate platform benefits, services, and product listing opportunities.
• Develop tailored marketing and subscription strategies for client acquisition and retention.
• Build and manage a pipeline of high-value accounts in target sectors.
• Coordinate with internal teams to ensure accurate and optimized product listings.
• Monitor competitor pricing and presence, report on market trends.
• Produce monthly reports on subscription uptake, listing performance, and KPIs.

Experience & Qualifications

• Proven track record in field-based business development or sales.
• Experience with supplier ecosystems similar to electrical or pneumatic components.
• Established network in OEM and manufacturing sectors in Gauteng.
• Strong written and verbal communication skills.
• Comfortable with online platforms and guiding clients through digital processes.
• Self‑motivated, capable of managing own territory and targets.

Reporting Structure

Reports directly to the Managing Director.

KPIs

• Number of new OEM/manufacturing subscriptions onboarded.
• Conversion rate of subscriptions and listings.
• Revenue growth from subscriptions and listing services.
• Customer retention and satisfaction levels.