Brand Manager

Greys Personnel; Durban; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A recruitment agency is seeking a seasoned marketing professional to lead their marketing efforts. The successful candidate will develop comprehensive marketing strategies, manage teams, and oversee brand management while engaging in internal and external communication. Ideal applicants will have a degree in Marketing or a related field, along with 8-10 years of relevant experience. Strong analytical skills and creative thinking are essential, as is the ability to drive marketing initiatives and connect with diverse stakeholders.

Benefits

Provident fund

Medical aid (voluntary)

Qualifications

• 8-10 years in brand or consumer insights management.
• High degree of marketing and business acumen.
• Valid driver's license and willingness to travel.

Responsibilities

• Develop a marketing strategy aligned with company objectives.
• Manage internal and external communication on behalf of the CEO.
• Lead the Marketing team and manage marketing initiatives.

Skills

Brand management

Stakeholder management

Leadership

Analytical skills

Creative thinking

Education

Degree in Marketing / BA Communications

Tools

Microsoft Applications

Job description

Minimum Requirements

• Degree in Marketing / BA Communications or equivalent.
• 8-10 years in brand or consumer insights management with a clear understanding of brands and the marketing mix.
• Advanced skills in all Microsoft Applications.
• High degree of marketing and general business acumen with sound knowledge of the South African retail & wholesale environment.
• Good leadership skills and experience of managing a marketing team.
• Results -driven with ability to run projects from beginning through to completion.
• Self-starter who can think strategically as well as implement operationally.
• Excellent stakeholder and relationship management.
• Strong research skills and able to work well in cross-functional environments.
• Creative and innovative, out the box thinker.
• Excellent analytical skills and sound decision-making skills.
• Excellent interpersonal and communication skills to be able to convey information effectively and influence others.
• Valid drivers license and willingness to travel to stores.

Core Performance Areas

• Understand the retail market and product.
• Develop a marketing strategy to support the company objectives in terms of sales growth, customer satisfaction, brand awareness, etc.
• Design and propose the annual marketing budget in line with the above which includes costs and timelines agreed with each business head and signed off by CEO.
• Manage company internal and external communication on behalf of the CEO.
• Develop company quarterly newsletter, design content, prepare for printing and ensure distribution to all staff within the group.
• Create awareness across the Group of the group values and behaviours.
• Develop a social media strategy and plan and execute all brand communications and media actions on-line and social media platforms.
• Accountable for brand management and brand awareness including design of branding for company property, apparel, trucks, vehicles, carrier bags and packaging.
• Conduct competitor and customer insights analysis and make recommends based on consumer insights.
• Initiate marketing initiatives and campaigns supported by research of the latest marketing trends and showing a clear link to the Groups target market.
• Work collaboratively with the sales team and relevant internal stakeholders to identify and recommend marketing initiatives to drive sales, new business opportunities and to expand on our customer footprint.
• Communicate with Senior management and the Executive on marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
• Responsible for all advertising across the Group and providing suggestions for new advertising mediums.
• Track and analyse the performance of advertising campaigns, manage the marketing, and ensure that all marketing is in line with the brand identity.
• Upgrade and maintain the company website and promotions on website.
• Manage the creation of instore marketing displays, digital and social media campaigns.
• Coordinate customer competitions and manage the customer database.
• Handle customer complaints and queries in a professional manner.
• Perform marketing audits on retails stores ensuring that marketing standards are aligned to company standards.
• Events management of all company social, corporate and employee wellness functions
• Lead and the manage the Marketing team.

Remuneration Package ( after 3 Months probation)

• Benefits - Provident fund, medical aid is voluntary with a capped contribution from the Company.
• Annual salary reviews and Bonuses are discretionary and subject to the performance of the Company.

How to apply