Brand Manager

University of Fort Hare; Roodepoort; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A higher education institution in Gauteng seeks a skilled Brand Manager to develop and implement marketing strategies. The role involves product management, market intelligence, and staff management. Candidates must hold a degree and possess relevant experience. The competitive salary ranges from R58,000 to R68,000 monthly.

Qualifications

• Degree in a relevant field required.
• Experience in applying job-related concepts at the required level.
• Willingness to travel off-site.

Responsibilities

• Plan, coordinate, and implement marketing strategies.
• Identify new product concepts and manage commercialization.
• Maintain appropriate market intelligence base.
• Manage staff and ensure optimal utilization.

Skills

Relevant experience

People management

Social media knowledge

Fluent in Business English

Advanced computer literacy

Education

Degree

Tools

LinkedIn

Job description

Media / Marketing / Advertising / PR / Publishing

R58 000 - R68 000 Monthly Cost To Company

Our client is seeking a skilled and experienced Brand Manager to join their vibrant team.

Requirements

• Degree.
• Relevant experience in applying job-related concepts, techniques, and processes at the required level.
• Experience in working with senior management.
• People management experience.
• Working knowledge of social media platforms (e.g., LinkedIn).
• Fluent in Business English.
• Advanced computer literacy.
• Code 08 driver\'s license.
• Willingness to travel off-site/overnight stay.

Responsibilities

• Plan, Coordinate and Implement Strategies, Marketing Plans and Budgets
  • Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
  • Implement roll-out and coordinate brand plan activities between all parties involved.
  • Provide support for \"Below-the-line\" activities, including POS, sampling, and activations.
  • Plan and interpret brand architecture/brand blueprint/brand diamond.
  • Manage and optimise brand/product life cycles in the portfolio.
  • Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
  • Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.
• Identify New Product Concepts and Successful Commercialisation Within Project Driven System
  • Liaise with product development to identify, develop, and launch new product concepts.
  • Coordinate the update/upgrade of product packaging through R&D.
  • Present product concept definition, product proposal, and preliminary and final business case.
  • Launch products to internal customers and follow up with Trade launch.
  • Manage the Trade launch phase and conduct post-launch evaluation of changed products.
  • Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
  • Develop an understanding of the industrial processes related to the product portfolio.
• Maintain Appropriate Market Intelligence Base
  • Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
  • Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
  • Commission annual brand health studies to ensure the brand remains relevant for the target market.
  • Evaluate market volume/value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
  • Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
  • Plan and control marketing expenditure of the product portfolio within the budget.
  • Develop briefs for suppliers, evaluate quotes of different suppliers.
  • Verify invoices and create purchase orders for approval.
  • Monitor and process marketing-related expenses.
  • Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
  • Ensure marketing expenditure administration is executed according to Auditors\' and Procurement\'s process requirements.
  • Monitor sales statistics.
  • Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
  • Make recommendations based on sales analysis and implement a 360-degree action plan with Sales/KA/Planning/Distribution.
  • Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.
  • Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
  • Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing.
• Manage Staff (Where Applicable)
  • Ensure optimal utilisation of staff.
  • Apply consistent discipline.
  • Train and develop staff.
  • Conduct meetings and ensure effective communication to all.
  • Liaise and communicate with management in all departments.
  • Set objectives and manage and measure the performance of subordinates.

Salary: R58 000 - R68 000

How to apply

Follow the link to our jobseeker’s page - https://measuredability.com/jobs-2/

Search for the job title.

Click Apply to submit your CV.