Brand Manager

Nurture Brands; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading FMCG company in Gauteng is seeking a Brand Manager to drive brand growth and marketing strategies. This role involves managing consumer-facing campaigns, conducting market research, and collaborating with internal stakeholders. The ideal candidate should have experience in FMCG marketing, strong analytical skills, and be able to thrive in a fast-paced environment. They will also oversee digital strategies and enhance the brand's online presence, ensuring that marketing initiatives align with commercial objectives.

Qualifications

• Experience in FMCG marketing.
• Strong analytical skills for campaign performance.
• Ability to manage multiple projects within budget.

Responsibilities

• Shape and execute brand and marketing strategies.
• Manage all consumer-facing marketing activities.
• Monitor and analyze campaign performance.
• Drive innovative growth strategies.

Skills

Strategic thinking

Cross-functional collaboration

Market research

Campaign management

Digital marketing

Job description

Meze Foods , we are passionate about creating bold, high-quality food brands that resonate with consumers and stand out in a competitive FMCG landscape. We are looking for a strategic and commercially minded Brand Manager to lead the development, execution and growth of our brand portfolio.

This is an exciting opportunity for a seasoned FMCG marketer who thrives in a fast-paced environment, enjoys working cross-functionally and is driven by insight, innovation and measurable results.

The Role

As Brand Manager, you will be responsible for shaping and executing brand and marketing strategies that drive revenue growth, strengthen brand equity and deepen consumer connection. You will work closely with senior management and key internal stakeholders across sales, innovation and operations to deliver impactful, insight-led marketing initiatives.

Key Responsibilities

Brand & Product Strategy

• Support the execution of the approved brand, marketing and communications plans, ensuring delivery against agreed objectives.
• Conceptualise, develop and manage all consumer-facing marketing activities, including above-the-line, through-the-line and below-the-line campaigns.
• Develop a deep understanding of the market through research, identifying key consumer drivers across economic, social and cultural trends.
• Work collaboratively with the trade and sales teams to ensure strong alignment between marketing initiatives and commercial objectives.
• Develop brand promotional activities and guidelines, ensuring consistent and effective execution.
• Monitor, review and analyse campaign performance, making data-driven recommendations for optimisation.
• Plan and manage brand presence at key events, promotions, conferences and exhibitions.

Innovation & Product Development

• Contribute to innovative growth strategies, including product development, pricing and new product launches to close market gaps and strengthen category leadership.
• Develop robust business cases for new innovations, acting as the marketing lead on cross‑functional innovation projects.
• Partner with the innovation team to define project timelines, deliverables and milestones.
• Ensure projects are delivered on time, within scope and within budget, with effective resource management.

Digital Activation Strategy

• Implement the approved digital strategy within budget, in collaboration with the senior leadership team.
• Lead the launch and ongoing optimisation of the company website, ensuring content remains relevant and up to date.
• Manage updates to pack shots and brand landing pages across all e‑commerce platforms.
• Enhance the company’s digital footprint and brand visibility through creative and effective digital communications.
• Oversee and manage the company’s social media profiles, ensuring consistent brand messaging and engagement.