Brand and Campaign Manager

Boardroom Appointments; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency in Johannesburg is seeking a Brand and Campaign Manager to develop and execute digital marketing strategies. The ideal candidate will have a degree in Marketing or related field, and at least 3 years of experience in marketing roles, specifically in a financial services context. Responsibilities include managing campaigns via Hubspot, improving online content quality, and tracking marketing performance metrics. This is an excellent opportunity to enhance brand awareness and lead generation efforts.

Qualifications

• 1+ years experience in a Financial Services (or similar) environment.
• 3+ years in a Marketing / Campaign Management role.
• Min 2 years of experience in developing and implementing digital marketing strategies.

Responsibilities

• Develop and execute the Inbound Digital marketing plans.
• Manage digital marketing channels.
• Track and measure SEO and Google Analytics metrics.

Skills

Project management

Digital marketing

SEO

Google Analytics

Social media marketing

Education

Degree in Marketing/ Communications/ Commerce

Tools

Hubspot CRM

Job description

About the job Brand and Campaign Manager

• Degree in Marketing/ Communications/ Commerce
• Track record of executing on campaigns and excellent project management
• 1+ years experience in a Financial Services (or similar) environment
• 3+ years in a Marketing / Campaign Management role
• Min 2 years of experience in developing and implementing digital marketing strategies via Hubspot CRM (setting up and running campaigns, landing pages, workflows, reporting etc)
• Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing
  

Responsibilities:

• Develop and execute the Inbound Digital marketing plans with the support of the Head of Marketing
• Manage and oversee various digital marketing channels.
• Manage campaigns and inbound marketing initiatives via Hubspot
• Oversee the company's website.
• Work with Content co-ordinator to suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Campaign and initiative reporting
• Understanding the customer journey across all touch points to develop, plan and execute campaigns to improve brand awareness and lead generation.
• Work with suppliers and specialists to execute on campaigns and activities.
• Analyse marketing campaign performance including metrics, conversion and retention to understand effectively.
• Review the activities to ensure lessons are learnt and successes can be easily repeated.
• Work with Head of Product to manage and launch new product features, ensuring successful implementation internally and externally including enablement tools.
• Analyse market trends, consumer behaviour and competitor activities to inform business decisions.
• Collaborate with cross-functional teams, including Acquisitions and Sales